Teen Tennis Ace Coco Gauff Heads A Host Of Young Stars As New Balance Targets The Zs

Teen Tennis Ace Coco Gauff Heads A Host Of Young Stars As New Balance Targets The Zs

Sports brand New Balance is clearly targeting the Gen Zs in a beautiful piece of work via VML&R New York.

Called ‘Impatience is a virtue’, the ad stars teen tennis sensation, the 17-year-old Coco Gauff. Alongside Gauff is 21-year-old US Olympic sprinter Sydney McLaughlin; while actor and activist, the 22-year-old  Jaden Smith, completes the trio. Smith has been a longtime crusader for clean water to underserved communities, hence the reference in the ad.

LA Clippers basketball star Kawhi Leonard and Senegalese and Liverpool soccer star Sadio Mané are also referenced.

Check out the spot below:

In a statement, New Balance described the work as as “a twist on the old adage that Gen Z has heard all their lives. But this generation isn’t waiting around for someone to give them the keys to entry. Instead, they’re figuring out the path to success for themselves.

“They’re leading the charge on some of the most important issues of our time, from climate change to mental health and sustainability. They’re fed up with someone telling them what they can’t do. For them, impatience is a virtue.”

 




Please login with linkedin to comment

Coco Gauff New Balance

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]