Tealium has announced the appointment of sales industry veteran Aaron Senden, as Country Manager, to lead the company’s operations in New Zealand.
“We’re thrilled to have Aaron join the team at Tealium,’ said Tealium vice president and general manager of Asia Pacific Japan (APJ) Will Griffith, . “His vast experience in digital marketing and sales will be a valuable asset to our team, partners, and most importantly, our New Zealand customers. Brands across the world are increasingly turning to solutions that create relevant experiences based on a dynamic environment. In the past year, we’ve seen a significant uptick in demand from the New Zealand marketplace.”
Senden has over two decades of proven strategic leadership and digital marketing and media sales experience. Most recently, Senden was Country Manager for global marketing automation leader, Marketo.
As Country Manager, Senden will be responsible for driving business growth by working closely with Tealium’s customers and partners to maximise the power of their data. Senden is based in Auckland.
“For over a decade, Tealium has been a global leader in delivering a universal approach to managing the increasing flows of customer data for digital businesses,” said Senden.
“Now more than ever, this has become essential to the New Zealand market. I am incredibly excited to lead the company’s growth strategy in New Zealand and work alongside a dedicated team to ensure our customers and partners have everything they need to embrace customer data as their greatest competitive advantage.”
Please login with linkedin to commenttealium
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]