Teads Opens Sydney And Melbourne Offices

Teads Opens Sydney And Melbourne Offices
SHARE
THIS



Teads will continue its APAC expansion in Australia by officialising the opening of two new offices in Sydney and Melbourne.

The ANZ development increases Teads’ existing global reach of 1.5B users (comScore, Oct 2019) and provides new business potential for established Asian brands with secured local partnerships with The Canberra Times, 7News and Stuff. Aside from ensuring brand-safe, fraud-free and viewable inventory, Teads ANZ will now offer a wide range of additional benefits to advertisers such as data services, outcome-based optimization and full-funnel solutions. Australian and APAC publishers will also benefit from Teads in order to grow their advertising revenues with a business model that did not exist before.

“As our Australian presence expands, we are focused on supporting the growth of the entire APAC region. Our innovative solutions have changed the game for video, display and performance advertising and helped drive new revenues for our publishers. We have built relationships with many of the world’s well-known brands and most premium global publishers, and we are confident we will be able to extend our top-notch client base in Australia as well thanks to Remi Lafon,” said Teads APAC vice president Christian Guinot.

“From a global perspective and beyond the local market growth plan, I look forward to developing the strategies of global and local advertisers, setting up flawless operations and positioning Teads as the undeniable number one advertising ad partner in Australia”, added Teads AU head of business development Remì Lafon, 

 

Please login with linkedin to comment

Teads

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]