Teads has launched a connected TV suite, CTV Ensemble, designed to help advertisers across the APAC region deliver full-funnel outcomes through a single omnichannel platform.
The launch combines premium HomeScreen and InStream inventory, AI-powered optimisation, creative intelligence, and advanced audience targeting to make CTV a central driver of both brand and performance objectives.
It also marks the general availability of Teads CTV Performance, following successful campaigns across 14 countries that demonstrated CTV’s ability to drive measurable lower-funnel outcomes.
For APAC advertisers, the announcement highlights growing opportunities to activate across leading OEM environments, including Samsung, LG, TCL, Hisense and Google TV, while benefiting from unified campaign orchestration across screens through Teads Ad Manager.
“Our mission is to bridge the gap between brand storytelling and measurable action by combining the prestige and scale of the big screen with the precision of digital performance,” said Remi Cackel, chief product officer of enterprise brands, agencies & CTV at Teads.
“With the launch of Teads CTV Ensemble, we aren’t just putting brands in the living room; we are transforming CTV into a high-velocity, AI-powered engine for omni channel conversion
The launch of CTV Ensemble also marks the general availability of Teads’ CTV Performance solution.
Following a highly successful beta phase spanning nearly 40 campaigns across 14countries, Teads validated CTV’s ability to drive the measurable, lower-funnel outcomestraditionally associated with smaller screens.
“Historically, we’ve looked to the big screen for awareness and the smaller screen for action. This campaign with Teads shattered that divide,” said Mark Lynch, marketing director at Citroën UK.
“Driving over 5,000 qualified conversions directly from CTV proves that with the right creative and targeting, the living room is now a performance channel.”
