TBWA Takes Out Full-Page NZ Herald Ad In Cheeky Stab At Industry Disruption

Published on: 25th May 2021 at 10:59 AM

Edited by Staff Writers

1 Min Read

TBWA New Zealand has skewered adland’s recent turbulence with a full-page ad in the New Zealand Herald.

In recent weeks, the advertising industry has seen a heady slew of change, including Jens Monsees’s departure from WPP, and Justin Mowday and Damon Stapleton leaving DDB to launch The Monkeys in New Zealand.

Sometimes the best disruption, is no disruption at all. We are all about stability when it comes to our people and our partners. #Stability #Partnerships #Relationships #Tenure pic.twitter.com/JcX2UFrOI7

— TBWANew Zealand (@TBWANZ) May 24, 2021

TBWA calls itself ‘The Disruption Agency’, and plays on that branding in the ad.

It reads “we would like to announce no changes to our current leadership team.”

“The advertising industry is going through major disruption at the top. And although we believe that disruption gives out clients’ business an unfair advantage, we’d like everyone to know that when it comes to people, it’s about stability.”

“So you can still call Catherine Harris (CEO) or Shane Bradnick (CCO) on their usual numbers. Whenever you like.”

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