TBWA Sydney Unveils Mental Health & Wellbeing Program

TBWA Sydney Unveils Mental Health & Wellbeing Program
SHARE
THIS



It is well documented that the advertising industry experiences higher rates of mental health issues than the general population.

TBWA Sydney has partnered with Mitch Wallis, the founder of the Heart On My Sleeve Movement to develop and lead a comprehensive ongoing internal Mental Health and Wellbeing program including staff training, peer support, leadership training and consulting.

TBWA Sydney is the first advertising agency in Australia to roll out the Heart On My Sleeve program following months of strategic planning to develop a purpose-built approach between the two organisations.

TBWA Sydney includes the agencies TBWA, Eleven, Fleishman Hillard, The Integer Group, Fabric and Bolt Content.

This initiative will support TBWA’s existing employee support program.

Entitled ‘REAL’ this custom program focuses on the core values of Heart on My Sleeve and their integration with mental health, and highlights the belief that storytelling, authenticity and conversations can transform the lives of those struggling every day. 

With three distinct components, the program will provide training and tools that address the specific challenges and opportunities for both managers and people at all levels across the TBWA Collective. 

For managers the REAL Leaders program is about providing soft skills training, so they are better equipped to spot the signs earlier and to support their teams.

For the Collective REAL Conversations will provide the space and the tools to help everyone manage their own well-being.

TBWA will also be introducing an accredited peer support system throughout the agency as part of the program called REAL Mates.

TBWA AUNZ CEO, Paul Bradbury commented: “It’s a really positive thing that our industry is openly talking about the importance of positive mental health, and we applaud those that are raising awareness that we have a problem.

“We have decided to convert the conversation into action, which is why we have invested in a bespoke ongoing program led by Mitch for everyone at TBWA.

“We will share the learnings and content of the program with the industry at the right time.” 

Heart on My Sleeve founder and CEO, Mitch Wallis said: “Heart on My Sleeve has already made incredible traction and huge inroads with the media industry in Australia and the ongoing vital conversation around mental health.

“It’s promising to me to see a leading agency group put their hand up and move into an action-based programmatic approach to address the challenges of mental health and employee wellbeing. 

“I’m proud to be partnering with TBWA to further cultivate culture and open up the conversation in a very meaningful and practical way.”

He added: “This is more than awareness; it’s about driving real change and shifting the future of mental health in the workplace and wider industry.”

Please login with linkedin to comment

heart on my sleeve TBWA Sydney

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.