Taste.com.au Reveals The Views Of 22,000 Aussies in Great Aussie Eating Survey

Taste.com.au Reveals The Views Of 22,000 Aussies in Great Aussie Eating Survey

News Corp Australia’s leading food brand taste.com.au has revealed the findings of their Great Aussie Eating Survey of 22,000 Australians.

Running over four weeks across taste.com.au and the News Corp Australia Sunday mastheads, the Great Aussie Eating Survey, now in its third year, captures a true picture of the nutritional health status of the nation.

Results reveal that Australians adults are falling short of meeting the recommended daily intake (RDI) for the key dietary food groups, especially for vegetables.

When it comes to meeting their recommended daily intake of fruit and vegetables,  93 per cent of Australian adults are falling short.

Furthermore, only one in 10 meet the required five or more serves of vegetables per day.

Only five per cent are meeting the recommended five serves of wholegrains per day.

The daily intake for dairy is recommended at no less than 2.5 serves per day, however with an average consumption of 1.7 serves, only 22 per cent of Australians meet the requirement.

Protein is relatively the best performing food group, yet only 65 per cent of Australians meet the RDI for having 2-3 serves per day.

More Australians are skipping breakfast with 16 per cent saying they currently do not have breakfast, which is up from 12 per cent in 2015.

Consumption of caffeinated hot tea or coffee in a typical 3 day period has jumped to 83 per cent from 77 per cent in 2015.

Australians are also overindulging in their guilty pleasures.

Succumbing to their sugar cravings, over a typical three day period 2 in 3 are eating lollies or chocolate and almost 1 in 2 are eating sweet biscuits.

Taste.com.au editor-in-chief Brodee Myers said: “Each year, we’ve seen Australians are not as healthy as they think they are.

“Very few even come close to meeting their recommended daily allowances.

“In particular, fruit and vegetable intake is startlingly low, with 7 per cent of Aussies getting their recommended daily intake.

“This result points to the potential for major negative impacts on Australians’ health, including heightened risk of disease and reduced longevity, based on recent international studies into the impact of low fruit and vegetable intake, including one of the biggest of its kind out of Harvard University last year.

“Through our multi-platform Eat Real initiative, which aims to break down the perceived barriers and misinformation to healthy eating, we have seen a hunger for healthy content.

“Across taste.com.au virtually all key health-related search terms are on the rise year-on-year.

“Yet, despite this unprecedented interest and engagement in healthy content, the results of this survey tell a different story.

“Taste.com.au has influence on millions of meals every year and we want to make healthy eating accessible and easy for everyone.

“The insights from our Great Aussie Eating Survey will fuel the expansion of Eat Real.

What we’re seeing clearly is that home cooking is the biggest revolution we can all make to our own health, so we are revolving the entire Eat Real ecosystem around that”.

The Great Aussie Eating Survey is the first of two major studies into healthy eating being released by taste.com.au in early 2019.

Recipe for Health, a landmark multi-disciplinary study exploring Australian consumers’ relationship with food and health, will be unveiled at the end of February.

Taste.com.au launched their new six-part podcast series Eat Real Unwrapped last week to bust the myths and break down the barriers to healthy eating.




Please login with linkedin to comment

healthy eating News Corp Taste.com.au

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]