Target Features Woman In Hijab In ‘Back To School’ Catalogue! And… Cue The Fury!

Target Features Woman In Hijab In ‘Back To School’ Catalogue! And… Cue The Fury!
SHARE
THIS



Target Australia has certainly gone the diversity route in its new ‘back to school’ catalogue featuring a number of models of ethnic diversity, kids with disabilities, and even a mother wearing a hijab.

It follows on from the recent good work down by rival Kmart that featured kids with Down Syndrome in its television advertising and print catalogues.

C1yvELGUcAA7y1C

And, such are the times, the hijab-wearing mum sending her kid off to school hasn’t gone down well with everybody.

A deplorable Twitter poll asked Target shoppers if the ad would make them more or less likely to shop at the store following the ad. When B&T checked the poll this morning the “less likely” was winning with 95 per cent of the vote. However, it should be noted that just over 500 people had done the poll.

Many noted that head coverings had just been banned in the Muslim nation of Morocco over security fears but were being touted in Australia.

A quick glance this morning at Target’s Twitter page reveals just some of the Islamophobia.

Screen Shot 2017-01-12 at 10.32.16 am

Screen Shot 2017-01-12 at 10.34.13 am

Thankfully, not all the feedback was negative, with many lauding the initiative via Target’s Facebook page. “Thanks, Target. Being a mother of a special need child and being a hijabi this is so relatable. Keep it up,” wrote one. While another added: “Loving the diversity in the new catalogue! Good to see people of different abilities and cultural backgrounds in the new catalogue.”

In response, Target wrote: “We always aim to be inclusive with our advertising, whether it’s in relation to age, gender, ethnicity or people with a disability. We love the diversity which can be found in our customers and always aim to reflect this in our advertising.”

Please login with linkedin to comment

(Red) Advertising Standards Bureau

Latest News

Indie Agency Ambire Wins Six New Accounts
  • Advertising

Indie Agency Ambire Wins Six New Accounts

Despite many advertisers cutting back on their agency fees and ad spend, the Lower North Shore based, indie agency Ambire has recently been appointed 6 new accounts as the agency takes on Digital Media Buying, Website Build and Development, Digital Strategy and SEO projects across a range of verticals. Back in March, the agency won […]

Avast Appoints Illuminate As Communications Lead In Australia
  • Media

Avast Appoints Illuminate As Communications Lead In Australia

Avast, a global leader in digital security and privacy products, has appointed Illuminate as its integrated communications and PR partner in Australia following a competitive pitch process. With over 400 million users online, Avast offers products under the Avast and AVG brands that protect people and businesses from threats on the internet and the evolving […]

10 Play Extends Unified App Experience Across More Platforms
  • Media

10 Play Extends Unified App Experience Across More Platforms

Network 10’s broadcast video on-demand platform (BVOD), 10 Play, has continued the roll out of its world-class unified app experience on connected TVs with the new platform now available on Apple TV, Amazon’s FireTV and FireTV Stick Lite and Android TV. The new app platform improves the audience experience on 10 Play with visually rich and […]

Greg Norman & Rob Riggle Joined By Sonia Kruger And Matt Shirvington On The Holey Moley Fairway
  • Media

Greg Norman & Rob Riggle Joined By Sonia Kruger And Matt Shirvington On The Holey Moley Fairway

Seven Network today announced popular presenter Sonia Kruger and 7NEWS sports anchor Matt Shirvington will join legendary golfer Greg Norman and American actor/comedian Rob Riggle on the upcoming extreme mini golf competition series, Holey Moley. Sonia will host the show set to premiere on Channel 7 in 2021, with Matt sharing commentating honours with Rob (Saturday Night Live, The Hangover, Step Brothers, The Other Guy), […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.
  • Technology

Optus Extends Its Support Of Digital eSIMs

In an Australian first, Optus is the first mobile network provider in Australia to allow customers to connect to a mobile network using an eSIM via an app on their phone. Optus was first to launch eSIM support for mobile phones to Australians in April 2019 and today’s innovation transforms the consumer journey with a […]

Facebook Finds Itself A New Global CMO
  • Technology

Facebook Finds Itself A New Global CMO

With a press photo that appears to have been taken in the men's urinals, Facebook's new CMO confirms multi-tasking.

by B&T Magazine

B&T Magazine
Turnstile Spins Restructure As Dan Gaunt Promoted To GM
  • Advertising

Turnstile Spins Restructure As Dan Gaunt Promoted To GM

Tenka CEO Rob Mills has today announced a new management structure for the sport and entertainment measurement business, Turnstile. Dan Gaunt (pictured), currently the Head of Product for Turnstile, has been promoted to General Manager. Dan will now report directly to Mills, who congratulated Dan on his appointment. “Dan brings a powerful combination of consulting, […]