Talkwalker Named A Leader In Recent Forrester Report

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B&T Magazine
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When it comes to AI-enabled consumer intelligence platforms, Talkwalker is a leader.

The platform was recently recognised by independent research firm Forrester in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021.

The report assessed nine platforms based on 10 criteria, with Talkwalker receiving differentiated scores in five criteria, including;

  • Data onboarding
  • Search and insights
  • Analytics and reporting
  • Data regulation
  • Product vision

Additionally, Talkwalker proved to be the only platform that did not receive a ‘needs improvement’ score in any criterion.

Forrester placed Talkwalker as a ‘Leader’ with the highest score in the current offering category.

“[Talkwalker] is a strong fit for enterprises operating across many regions and languages” and “offers the strongest balance across search, insights discovery, and analytics,” said the Forrester report.

The Forrester report found that “Talkwalker’s search balances capabilities for varied user needs with both quick and Boolean search.”

The report also noted that Talkwalker has “…robust capabilities for sharing dashboards to both users and nonusers, and alerts about unexpected consumer behavior changes”.

The announcement came as welcome news for Talkwalker’s recently announced new global CEO Tod Nielsen.

“I believe this announcement confirms I made the right choice in joining Talkwalker,” Nielsen said.

“And in my opinion, this prestigious industry report validates the fact that Talkwalker has the best in class consumer intelligence platform. I’m excited now to help scale and develop our value proposition, to give more brands a better understanding of their consumers, with actionable insights for strategic business outcomes.”

Talkwalker is a best-in-class consumer intelligence company, helping global brands combine a broad range of social and owned data, into powerful and easy to action insights. 

Over 2,500 of the world’s largest enterprises currently use Talkwalker and make use of the company’s proprietary AI technology, which helps provide insights into consumer and customer conversations with advanced sentiment analysis and the ability to analyse text, image, video and audio.

You can click here to read the full report.

Find out more about Talkwalker by clicking here.

Image: iStock/Hendra Su

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consumer intelligence platforms Forrester Report talkwalker

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