When it comes to AI-enabled consumer intelligence platforms, Talkwalker is a leader.
The platform was recently recognised by independent research firm Forrester in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021.
The report assessed nine platforms based on 10 criteria, with Talkwalker receiving differentiated scores in five criteria, including;
- Data onboarding
- Search and insights
- Analytics and reporting
- Data regulation
- Product vision
Additionally, Talkwalker proved to be the only platform that did not receive a ‘needs improvement’ score in any criterion.
Forrester placed Talkwalker as a ‘Leader’ with the highest score in the current offering category.
“[Talkwalker] is a strong fit for enterprises operating across many regions and languages” and “offers the strongest balance across search, insights discovery, and analytics,” said the Forrester report.
The Forrester report found that “Talkwalker’s search balances capabilities for varied user needs with both quick and Boolean search.”
The report also noted that Talkwalker has “…robust capabilities for sharing dashboards to both users and nonusers, and alerts about unexpected consumer behavior changes”.
The announcement came as welcome news for Talkwalker’s recently announced new global CEO Tod Nielsen.
“I believe this announcement confirms I made the right choice in joining Talkwalker,” Nielsen said.
“And in my opinion, this prestigious industry report validates the fact that Talkwalker has the best in class consumer intelligence platform. I’m excited now to help scale and develop our value proposition, to give more brands a better understanding of their consumers, with actionable insights for strategic business outcomes.”
Talkwalker is a best-in-class consumer intelligence company, helping global brands combine a broad range of social and owned data, into powerful and easy to action insights.
Over 2,500 of the world’s largest enterprises currently use Talkwalker and make use of the company’s proprietary AI technology, which helps provide insights into consumer and customer conversations with advanced sentiment analysis and the ability to analyse text, image, video and audio.
You can click here to read the full report.
Find out more about Talkwalker by clicking here.
Image: iStock/Hendra Su
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]