Talkwalker Named A Leader In Recent Forrester Report

Winner podium rank 1, 2 and 3 with concept of gold, silver and bronze. 3D Illustration
B&T Magazine
By B&T Magazine



When it comes to AI-enabled consumer intelligence platforms, Talkwalker is a leader.

The platform was recently recognised by independent research firm Forrester in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021.

The report assessed nine platforms based on 10 criteria, with Talkwalker receiving differentiated scores in five criteria, including;

  • Data onboarding
  • Search and insights
  • Analytics and reporting
  • Data regulation
  • Product vision

Additionally, Talkwalker proved to be the only platform that did not receive a ‘needs improvement’ score in any criterion.

Forrester placed Talkwalker as a ‘Leader’ with the highest score in the current offering category.

“[Talkwalker] is a strong fit for enterprises operating across many regions and languages” and “offers the strongest balance across search, insights discovery, and analytics,” said the Forrester report.

The Forrester report found that “Talkwalker’s search balances capabilities for varied user needs with both quick and Boolean search.”

The report also noted that Talkwalker has “…robust capabilities for sharing dashboards to both users and nonusers, and alerts about unexpected consumer behavior changes”.

The announcement came as welcome news for Talkwalker’s recently announced new global CEO Tod Nielsen.

“I believe this announcement confirms I made the right choice in joining Talkwalker,” Nielsen said.

“And in my opinion, this prestigious industry report validates the fact that Talkwalker has the best in class consumer intelligence platform. I’m excited now to help scale and develop our value proposition, to give more brands a better understanding of their consumers, with actionable insights for strategic business outcomes.”

Talkwalker is a best-in-class consumer intelligence company, helping global brands combine a broad range of social and owned data, into powerful and easy to action insights. 

Over 2,500 of the world’s largest enterprises currently use Talkwalker and make use of the company’s proprietary AI technology, which helps provide insights into consumer and customer conversations with advanced sentiment analysis and the ability to analyse text, image, video and audio.

You can click here to read the full report.

Find out more about Talkwalker by clicking here.

Image: iStock/Hendra Su




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]