B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Talking ‘Where Are All The Baby Pigeons?’ With The One And Only Froomes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Talking ‘Where Are All The Baby Pigeons?’ With The One And Only Froomes
Media

Talking ‘Where Are All The Baby Pigeons?’ With The One And Only Froomes

Staff Writers
Published on: 30th June 2021 at 9:00 AM
Staff Writers
Share
5 Min Read
SHARE

Lucinda Price, aka Froomes, aka MC of B&T’s 2021 30 under 30 awards, aka FROOMESWORLD CEO has a new aka to add to her impressive list: host of Nova podcast Where Are All The Baby Pigeons? 

An investigative podcast in the truest sense, Where All The Baby Pigeons? sees Price and her gaggle of guests and experts try and answer some of life’s most compelling mysteries.

Price sat down with B&T to discuss the podcast, though listeners will have to wait until the end of season one to find the answer to the podcast’s titular question.

“It’s the one episode that we haven’t recorded yet,” she explained.

“Have you looked at them before? Oh, they’re ugly…It’s really alarming.”

The questions Price explores in the podcast vary massively. So far, NOVA has released episodes on topics such as “are twins telepathic?” and “do periods sync up?”.

Price’s inspirations for the episode stems from “a range of things”,  with guides including the Reddit shower thoughts forum.

“I think it probably starts out as things that I’ve wondered, for a long time, but haven’t looked into. They’re the kind of things that you’ll have a conversation with someone about and they’ll think ‘oh, yeah, what is that?'”

“[For this season] we tried to pick ones that were kind of things that most people had wondered, but season two, I wanna go full niche.”

To complement the wide ranging scope of the show, NOVA is hosting a truly broad range of guests too.

As Price put it, “we have a mix of a mix of experts, and funny people with anecdotes.  We’ve balanced it so it’s not just straight experts, not just straight talk.”

“We’ve got people like Louis Hanson, who’s a good friend of mine, coming on to the gay animals episode, which is my favorite: whether or not animals can be gay.”

“We’ve got a really, really interesting guy [who has done] his whole life’s research on the way animals are portrayed in the media. It’s a huge rabbit hole.”

The show features both conspiracy theorists and experts from across the globe.

“It was a very interesting project, just because you’re managing all these different time zones and different senses of humor,” reflected Price.

“Sometimes my jokes weren’t landing, which is very awkward.”

She described the process of working with NOVA as “awesome”, particularly her producers Amy Kimball [podcast producer at NOVA] and Ellie Beattie [NOVA Entertainment’s managing producer].

“It’s nice coming in as a freelancer because I feel like there’s a lot of respect for what each other does. They really give me free rein creatively.”

“[Amy is] really plugged in, she’s got really funny meme ideas, and Ellie’s been working in radio for years. It’s a collaborative process, and we have so much fun. Ellie said to me, ‘it’s important to have fun in the studio, otherwise what’s the point?’.”

Price has also established a name across a varity of platforms, including the popular FROOMESWORLD newsletter, her equally hilarious Instagram page and her work across Pedestrian.TV.

On the unique elements of working in audio, she explained that “it’s just always telling a story in an entertaining way, which I think is what I’ve always tried to do across all the mediums.”

“The thing about podcasts is probably the intimacy, about talking to people and really being able to focus on one aspect…with a podcast, you get to just kind of focus on telling the story with audio, which I found quite liberating, because you can make something a lot more nuanced.”

“You know, with my newsletter, I’m writing about similar things around like investigating stuff. And there’s only really so much you can do with writing. I think podcasting gives it a different element that I don’t have as much experience in, so I definitely learned a lot about it.”

When pressed on details for a second season, Price gave a few hints.

“I think recycling could be an interesting one. Because there’s all these myths about it, like, does it even work in Australia? My housemate’s always putting soft plastic in the plastic bins…I think maybe we should take an environmental bent on the next one. ”

Where Are All The Baby Pigeons? is available on the NOVA Entertainment Podcast Network.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: froomes, lucinda price, nova podcast network
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Havas: Virginia Hyland Stepped Down, New Havas Media CEO To Be Announced
16/07/2025
Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?