TAL Launches Skin Safety Campaign Via The Haus Agencies Illuminate + Banter

TAL Launches Skin Safety Campaign Via The Haus Agencies Illuminate + Banter

The Haus agencies, Illuminate and Banter, have joined forces to support one of Australia’s leading life insurance specialists, TAL.

The agencies are kicking off a national series of pop-up clinics providing free professional skin checks at some of Australia’s most iconic beaches across the summer.

The activation launched at Bondi Beach for the first weekend of summer, marking the third year of the initiative including an initial pilot program.

TAL general manager of brand Antony Wilson said: “TAL is always looking for new ways to protect this Australian life, and helping Australians understand and embrace skin safety is one of them.

“Last year, TAL SpotChecker provided 1,330 people with professional skin checks across Australia and more than half of those had never had a skin check before.

“Early detection can literally save a life, so this year we’re calling on the 1 in 3 Australians who have had a skin check in the last year to encourage two friends to do the same.”

Born out of TAL’s annual internal ‘Innovation Challenge’, which seeks to promote innovation thinking across the business, TAL SpotChecker is a part of TAL’s broader health focus aimed at empowering all Australians to take a proactive approach to their health and wellbeing.

Banter partner and co-founder Paul Den said: “So often brands want to be meaningful but end up simply just talking about it rather than taking action.

“It’s refreshing to partner with TAL to provide genuine utility to the nation where we can make a difference by spreading the message around the importance of prevention and protection.”

Illuminate general manager Brannon Valmadre said: “We’re passionate about helping TAL tackle one of the most important topics in Australian life.

“The alarming stats show that more awareness and education is needed to drive action, and we’re proud to be supporting TAL in achieving that through an integrated PR and social content campaign across the summer.”

Following the Bondi Beach launch, TAL SpotChecker will now head to Surfer’s Paradise on the Gold Coast (8-9 December 2018), and then across to Cottesloe Beach in Perth (12-13 January 2019), followed by Harold and Cynthia Anderson Reserve in Adelaide (19-20 January 2019) and St Kilda Beach in Melbourne (26-27 January 2019).




Please login with linkedin to comment

banter illuminate skin safety TAL

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]