Amazon Recruits None Other Than Taika Waititi To Direct Its Heart Warming Christmas Spot

Amazon Recruits None Other Than Taika Waititi To Direct Its Heart Warming Christmas Spot

On the same day news dropped that Jeff Bezos has decided to give away his $A185 billion fortune in a particularly generous philanthropic move, Amazon’s annual Christmas ad (or holiday, as the Americans prefer) has dropped.

Conceived by US creative agency Lucky Generals, the ad comes with some serious director power in the shape of none other than Oscar winning Kiwi director, Taika Waititi.

The cute spot, called “Joy is Made”, follows a father and daughter relationship. There’s also enough hints along the way (photos, set dinner place, etc) that the mother is missing, presumably having passed away.

The spot’s set to the rather un-Christmassy “You Hold Me Up” by folk band The Bones of J.R. Jones and follows the young girl’s obsession with a snow globe that she takes everywhere.

B&T won’t give the end away and you can check out the short and the long versions of the heart-tugging work below.

Commenting on the ad, Amazon’s EU GM of marketing, Ed Smith, said in a blog post: “We’re constantly inspired by the inventive spirit of Amazon customers, and we wanted to tell a story with a different view of generosity and giving at Christmas, and the joy from doing something special for someone you love,.

“We’re happy to play a small part in the creation of that joy, but the hero of the story is a father’s love for his child,” Smith said.

Here’s the shorter minute-long version:

And the extended two-and-a-half-minute version:

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Amazon Jeff Bezos Taika Waititi

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]