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Moving To A First-Party Data Model Era
  • Opinion

Moving To A First-Party Data Model Era

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the indust...

Opinion

by B&T Magazine

B&T Magazine
The First-Party Data Play
  • Technology

The First-Party Data Play

If the first-party data play is the equivalent of the royal flush, the third-party data play muust be a two pair.

by B&T Magazine

B&T Magazine