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Reading: Sydney Swans & Macarthur FC Announce Initiative To Ban Betting Advertising
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B&T > Advertising > Sydney Swans & Macarthur FC Announce Initiative To Ban Betting Advertising
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Sydney Swans & Macarthur FC Announce Initiative To Ban Betting Advertising

Staff Writers
Published on: 31st March 2021 at 10:37 AM
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Fans of two high-profile NSW sports teams will soon be able to enjoy games free of betting advertisements under a new partnership with the Office of Responsible Gambling.

Under the partnership, the Sydney Swans and A-League club Macarthur FC have pledged to partner with the Office of Responsible Gambling to raise awareness of gambling issues and turn down gambling sponsorships.

Natalie Wright, Director of the Office of Responsible Gambling, said it’s exciting to see other codes join the initiative.

Natalie Wright, Director of the Office of Responsible Gambling and Gino Marra, Chairman of Macarthur FC.

“We now have four major agreements across three of the most popular codes after starting with cricket. That really speaks to clubs recognising their role in looking after their fans and their communities,” Ms Wright said.

Aside from not accepting any sports betting sponsorships, the clubs have committed to educating their staff, players, and fans about the risks associated with gambling.

“Sport is a big part of our Australian culture, and it should be enjoyed without having to experience gambling advertising as part of a match,” Ms Wright said.

Tom Harley, chief executive officer of the Sydney Swans said the club was thrilled to be working in partnership with the NSW Government’s Reclaim the Game initiative to raise awareness of the risks associated with gambling.

“The focus of our partnership is on addressing the normalisation of sports betting and as part of this, Swans matches at the SCG will not feature gambling advertising or sponsorship,” Harley said.

Gino Marra, chairman of Macarthur FC, said that as a new club, they wanted to show their support for the Macarthur region and their passionate fanbase.

“As a club, we want to ensure we are looking after the wellbeing of our members, fans, and the wider community. This partnership does just that.” Mr Marra said.

“Our fans have got behind us in this first season, and we are excited to get behind them, too. The club, including our players, coaches, and staff, are passionate about raising awareness on this important topic.”

The Office of Responsible Gambling is in discussions with other sporting codes and clubs and hopes to announce more sign-ups to Reclaim the Game throughout the year.

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TAGGED: sports betting, Sydney Swans
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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