There are over one billion websites across the globe. Name availability is scarce. URLs are becoming longer and more complicated.

Businesses are giving up important name and brand recognition in order to nab a .com or .com.au domain name. The good news? It’s not all doom and gloom. Especially if your business is located in Sydney. In this article, we’re going to explore the benefits of a .sydney domain name and how it can ultimately boost your business.

Boosts your website traffic

A .sydney domain aligns your business and website to one of the world’s most iconic cities while also letting your audience know where you’re based in the process. And, with SEO-friendly keywords (such as Sydney) built into the core of your website, you’ll draw in plenty of high-quality traffic from web-browsers who are looking for businesses just like yours in the Sydney area. Not to mention .sydney can also aid in boosting your website’s search engine ranking.

More availability

When choosing a .sydney domain name, because it is less common, you’re more likely to secure your first-choice of web address. You won’t have to compromise your brand name for the sake of acquiring a .com or com.au URL.

Strengthen your local brand

If you’re an independent business based in Sydney, a .sydney domain is your best bet for attracting locals to your website. Think: restaurants/cafes/gyms/hairdressers/retail stores and everything in between – if you’re solely located in Sydney, then it just makes good business sense to have a .sydney domain. When you tie your business to the ‘Sydney’ brand, it gives you a stronger connection to the 4.76 million people across the city and an ability to better connect with a local audience.

It’s memorable

While website domains generally serve a practical purpose, they can also have branding benefits too – if you do it right. For example, Sydney’s dining and shopping haven Barangaroo originally launched its online presence with barangaroo.sydney. Sydney-based creative agency Vandal also launched with a .sydney domain. And, more than 8,000 companies use a .sydney domain, so you know you’re in good company.

Case studies

Popular vermouth bar and bistro in Barangaroo – Banksii – made the call to setup its website with a .sydney domain and is absolutely reaping the benefits. Check out the below video to see how.

Ready to launch a .sydney domain or make the switch?

If you already have a website and want to swap to a .sydney domain, instead of overhauling your entire website (who has time for that?), you can use .sydney as an easy redirect. This allows you to use a shorter, snappier and more memorable website for marketing materials or campaign landing pages while still keeping your existing site.

Or head here to set up your first .sydney website today.