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Reading: SXSW Festival Could Be Hit By Boycott Due To New Texas Abortion Laws
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B&T > Marketing > SXSW Festival Could Be Hit By Boycott Due To New Texas Abortion Laws
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SXSW Festival Could Be Hit By Boycott Due To New Texas Abortion Laws

Staff Writers
Published on: 6th September 2021 at 11:54 AM
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As Texas introduces highly restrictive new abortion laws, the SXSW festival could be impacted by a boycott.

The state’s new abortion legislation has already been widely condemned. It bans abortions after six weeks, a serious concern given many people do not realise they are pregnant until weeks, or months, after that cutoff point.

As well as the potentially devastating consequences for the person seeking the abortion, the law also allows private citizens to sue anyone who “aids and abets” an individual securing an abortion. This includes driving them to the clinic.

The law rests on private citizens suing people for having abortions. Anyone who sues someone for having an abortion could receive up to $10,000 in damages.

Now, according to AdAge, industry leaders in the US are calling for boycotts of Texas-based events, including the SXSW festival.  The festival is a key part of the marketing industry’s calendar, featuring the tech, film and music sectors.

Lisa Braun Dubbels, who owns the Minneapolis-based Catalyst Publicity and Promotion Group tweeted, “if anyone has any experience/knowledge about pulling their PanelPicker from SXSW, lmk.”

“If people whose entire existence is based on self-promotion are willing to pull out of SXSW, ooof.”

Other women across the industries represented at SXSW have tweeted similar sentiments.

What if women in tech committed to not attending or speaking at @sxsw 2022? https://t.co/F11978AnGa

— Christie Pitts 💫 (@imchristiepitts) September 2, 2021

the entire tech industry outside of TX to @sxsw right now pic.twitter.com/7cNx4o83qZ

— ANNIE (@founderannie) September 2, 2021

Hey @sxsw where you relocating to?

— Tim Heidecker™ Official (@timheidecker) September 3, 2021

This also means we are gonna say hey sxsw we love you but we ain’t visiting— right, y’all? https://t.co/kOw2VAMLir

— caroline sinders (@carolinesinders) September 1, 2021

SXSC has yet to make any statements about the new bill, or about relocating.

A number of major companies have made public objections to the laws. Both Lyft and Uber have committed to paying the legal fees of their drivers if they are sued based on the new laws, particularly due to the “aid and abet” provision. 

Lyft’s statement read: “We want to be clear: Drivers are never responsible for monitoring where their riders go or why. Imagine being a driver and not knowing if you are breaking the law by giving someone a ride.”

“Similarly, riders never have to justify, or even share, where they are going and why. Imagine being a pregnant woman trying to get to a healthcare appointment and not knowing if your driver will cancel on you for fear of breaking a law. Both are completely unacceptable.”

Lyft’s CEO, Logan Green, tweeted that the company will donate US$1 million to Planned Parenthood “to ensure that transportation is never a barrier to healthcare access”. He encouraged other companies to follow suit.

Indeed, Uber’s CEO Dara Khosrowshahi quote tweeted Green’s statement, writing: “right on @logangreen – drivers shouldn’t be put at risk for getting people where they want to go. Team  @Uber is in too and will cover legal fees in the same way. Thanks for the push.”

Both Bumble and Match Group (which owns Tinder) have committed to funding Texas-based employees who need to receive abortions interstate.

Should this corporate backlash against the laws gain further momentum, it could have a profound impact on events like SXSW – but more importantly, it could help the women in Texas that currently cannot access safe or legal abortions.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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