Suzuki Responds To Social Distancing With Suzuki Architecture, Via Deloitte Digital

Suzuki Responds To Social Distancing With Suzuki Architecture, Via Deloitte Digital
SHARE
THIS



Responding to recent social distancing lockdown laws, Suzuki has come up with a solution that repurposes vehicles as ready-to-install rooms to add to your home for additional space.

Suzuki Rooms repositions the benefits of cars at a time when Australians are driving less and staying home, often in a crowded or cramped environment.

In a product announcement by ‘Suzuki Architecture’, Suzuki Rooms not only provide a much-needed extra room but also boast an impressive number of built in features, from self-cleaning windows, 360-degree-views, air conditioning for feet and wardrobes for your glove collection.

As part of the For Fun’s Sake brand platform, the campaign also states that additionally these Suzuki Rooms require no council approvals or construction cost—you simply park them wherever you want a new room.

Charles Baylis, Executive Creative Director, Deloitte Digital, said: “Suzuki are the leaders, and creators, of the whole carchitecture category. And as leaders it’s great to see them driving carchitecure forward with a whole raft of brilliant carchitechnological innovations.”

Daniel Mercuri, National Marketing Manager – Automobile, Suzuki, said: “Our For Fun’s Sake brand platform gives us the freedom to have a good time and invite drivers along for the ride. This campaign is a tongue-in-cheek way to show the fun of Suzuki, even when you aren’t driving one. The world needs some fun right now, and this is the kind of message that only Suzuki could deliver.”

Michael Pachota, General Manager – Automobile, Suzuki said: “It’s difficult to sell cars in a time of COVID. So, we’re not going to sell cars – we’re going to sell extra rooms.

And the truth is these are excellent rooms: air conditioning, entertainment systems, comfortable chairs, north facing… south facing… west facing… east facing. In fact, however, you park it, it can have any aspect you want.”

The Suzuki Rooms campaign will be promoted across online video and display, social media and website.

Credits:

Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager – Automotive
Handsome Robert Rosengarten: Assistant Marketing Manager – Automotive 

Daniel Sammut: Digital Marketing Coordinator – Automotive

Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills

Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis

Copywriter: Britton Upchurch

Motion Graphics: Jake Doherty

Designer: Kyle Lotherington
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis

Account Manager: Natalie Ng

Sound Studio: Risk Sound
Sound Design: Dee Gjedsted
Producers: Brodie Mattner & Kate Gibson

 

 

Please login with linkedin to comment

Deloitte Digital Suzuki

Latest News

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021
  • Marketing

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021

A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021.  Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia
  • Advertising
  • Marketing

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia

Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.

Entries Open For B&T’s Women In Media Awards!
  • Advertising
  • Marketing
  • Media

Entries Open For B&T’s Women In Media Awards!

Time to get your entries in for 2021 Women In Media Awards! Or, time to Liquid Paper over the date on your 2020 entry.

by B&T Magazine

B&T Magazine
Anonymous hacker in front of his computer with red light wall backgroundAnonymous hacker in a black hoody with laptop in front of a code background with binary streams cyber security concept
  • Opinion
  • Technology

Creating A Culture Of Privacy Awareness

This expert gives top tips on creating a culture of privacy awareness which appears more than just drawing the curtains.

by B&T Magazine

B&T Magazine
3D render of a globe with headphones
  • Media
  • Technology

APRA AMCOS Taps Klarrio To Accelerate IT Modernisation

APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]