ELLE Australia and local charity Pink Hope have teamed up for a special awareness issue featuring high-profile supermodels and best friends Rosie Huntington-Whiteley and Lily Aldridge.
The mag hit the stands today, and aims to shine a light on the new campaign launched by the preventative breast and ovarian cancer charity Pink Hope.
The campaign, known as the Pinky Promise campaign, hopes to inspire and empower friends to get together and “make a Pinky Promise” to encourage and support their best friend when it comes to their health.
Taking the lead in raising awareness of the campaign, Huntington-Whiteley and Aldridge star on ELLE’s cover as well as in a 12-page feature, shot on location at the Villa de Leon in Malibu by photographer Simon Upton.
Justine Cullen, editor-in-chief of ELLE Australia, said, “With breast and ovarian cancer both on the rise, it’s never been more important for women to look out for each other’s health.
“We were thrilled when Rosie and Lily said they wanted to get involved, and we hope all Australian women will be inspired to make their own Pinky Promise with their best friend.”
Founder of Pink Hope Krystal Barter added, “It’s truly been a highlight to collaborate with ELLE Australia and the team on such an important initiative.
“Having Rosie and Lily’s support means we will reach best friends all around Australia, empowering and inspiring them to have each other’s back when it comes to health.”
How to make your Pinky Promise:
1. Make a Pinky Promise with your bestie at pinkypromise.com.au.
2. Share your promise on social media using #BFFpinkypromise.
3. Support Pink Hope by donating or purchasing from their store.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]