The new Superga advertising campaign for the fall/winter 2021 season continues to encapsulate the most authentic spirit of the brand, which is rooted in timeless laid-back refinement set across joyful moments.
Hailey Rhode Bieber, appointed as the face for Spring/Summer 2021 continues to shine as the global ambassador, perfectly embodying the Superga attitude with an effortless yet chic girl next-door style and attitude in the new campaign for Fall.
As an everyday companion and classic closet staple shared across men’s, women’s, and children’s wardrobes, it was instinctive to perpetuate the pairing between the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.
The Fall / Winter 2021 campaign embraces Hailey’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga brand and focuses on the concept of timeless style, which is one of the core values of the brand. With a deeper connection for ethical fashion and sustainability, it was only natural for model to front as the face of the classic cotton plimsoll shoes. Invented in the era before the invasion of plastic, for over a century it is handmade with cotton, natural rubber, and aluminum, Superga remains the ultimate sustainable shoe.
“When I think of timeless style I think of something that transcends different generations. Superga is a brand that has withstood the test of time. The classic styles and sustainability of the brand make it a closet staple,” said Bieber.
The campaign was shot outside of the Tennis and Riding Club in Malibu, California in May 2021 where once again, an all-female team came together to capture the supermodel in a uniquely feminine and intimate setting across the beach sands of the premiere ocean-front equestrian property.
The campaign was shot by former painter, illustrator, and animal rights activist, Zoey Grossman, who captured the young talent through her signature narrative of dreamy elegance. New York based stylist and fashion editor, Gabriella Karefa-Johnson, returned to place her unmistakable mark in capturing Hailey in a series of multi-textured cross-era looks around time-honored styles of Superga sneakers.
Posing on a pedestal, sitting atop a beach cooler, and settled across the sands, Hailey Rhode Bieber wears some of the most iconic styles of Superga: the brand’s hero silhouette, the 2750 in natural beet dye organic cotton canvas, the legendary Superga tennis extra “Campionato” 2706 OG, reimagined in raw beige cotton and the Alpina Ripstop high top lace-ups in natural beige organic cotton.
Additional styles include the Rubber boots that is part of Superga DNA and the first silhouette created by the brand, which put a modern spin on the classic rainboot silhouette – courtesy of the sturdy rubber upper and the signature Alpina lug sole. The elegant colour contrast keeps the look cool and contemporary, while the iconic Superga lettering print on the back is the unmistakable finishing touch.
The fashion forward 2790 platform in white canvas, as well as the 2630 in white canvas with a crepe-textured natural rubber outsole – perfect for a daytime city stroll or beach adventure to a night out. The simplicity found within Superga design is suited for a confident and modern man or woma
