As B&T pens this Super Bowl round-up, the game between the New England Patriots and the Atlanta Falcons is barely underway. But it’s probably not the game that’s of most interest, but of course the calibre of the rather expensive ads.
According to reports in US media, a 30-second spot in today’s game will set advertisers back a cool $US5 million (up from $US4.8 million in 2016). And it’s arguably money well spent with reports four out of five Americans will tune into the game (while scoffing 1.3 billion chicken wings and downing a trillion litres of beer during the actual game.)
With the massive costs associated with a campaign, many brands release their campaigns ahead of time. Here’s a round-up of what’s been released thus far:
Humpty Dumpty stars in arguably this year’s oddest Super Bowl ad for the accountancy firm.
Yellow Tail Wines
It’s the Aussie wine company’s first foray into Super Bowl advertising and it has every cliche Aussies want Americans to think – drinking, barbecues, kangaroos and girls in bikinis.
The healthy juice company uses a healthy dose of parody to take the piss out of horse whispering.
A regular Super Bowl advertiser, the beer company is in a spot of bother with its ad this year after some commentators said it had veiled references to Donald Trump’s immigration stance.
Avos from Mexico
Despite the President’s anti-Mexican stance and the fact that American football fans eat 48 million kilos of avocados – primarily as guacamole – during the game, this avocado firm’s forging ahead with this campaign that does smack of preaching to the converted.
We’re not entirely sure we understood this minute-long Mercedes ad from acclaimed directors the Coen brothers, but there’s no denying the car’s an absolute beauty.
The Japanese luxury brand brings its badass credentials to its 2017 campaign with the help of dancer Charles Lil Buck and Sia’s song Move Your Body.
Not to be outdone by the upmarket marques, Kia spends big dollars on its campaign that features comic and actress Melissa McCarthy in a number of outrageous situations and is hot contender for Super Bowl ad of the year.
The website firm has enlisted Hollywood royalty with John John Malkovich playing himself in this expletive ladened 80-second spot.
The create your own website company call-in action A-listers Jason Statham and Gal Gadot for this year’s most violent Super Bowl campaign.
The chocolate bar company is planning the first live commercial ever to air during the Super Bowl; the spot will star Adam Driver (Girls, Star Wars: The Force Awakens and Silence), a stunt horse, a showdown and other less famous actors.
The sauce company appears to have spent a motza to draw attention to how difficult it is to get its product out of the actual bottle.
NOVA Entertainment has confirmed the appointments of Mary Datoc and Michael McPhee to the roles of network managing editor and announcer/operations manager respectively. Strengthening the programming leadership team in the senior role of Network managing editor, Mary Datoc will oversee the enhancement, growth and evolution of programming content for Nova 96.9 and the smooth Network. […]
The University of Technology Sydney (UTS) has launched a new 360 video tour of their innovative Sydney CBD campus, via Paper Moose, aimed at attracting both international and Australian students. It’s been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to […]
After a long few months in lockdown for Sydneysiders, the NSW Premier announced that gatherings of five double-vaccinated people could go ahead in outdoor areas from September 13th. Pernod Ricard’s Rosé Spritz brand ‘Rosie’ is celebrating this by giving away luxe picnics for 100 Sydney siders throughout the eastern suburbs, inner city and inner west. Teaming […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
The Big Bash has joined forces with Aussie music superstar, Tones And I, to launch the League’s second decade and a bold new look from apparel partner Nike. The League has welcomed Tones And I as an ambassador for the KFC BBL|11 and Weber WBBL|07 competitions, with her music to be heard throughout the summer […]
Leo Burnett Australia CEO, Emma Montgomery, is pleased to announce the promotion of Kate Silver to the role of General Manager, Leo Burnett Melbourne. This appointment sees Silver stepping up from her current role as chief client partner. She will continue to play a role in leading the team across key client partnerships for brands […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
Susan Wu is the Senior Director, Marketing Research at PubMatic. Here, she looks at how Apple’s iOS 14.5 update is already creating new opportunities for advertisers, their agencies, and publishing partners. Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]