As B&T pens this Super Bowl round-up, the game between the New England Patriots and the Atlanta Falcons is barely underway. But it’s probably not the game that’s of most interest, but of course the calibre of the rather expensive ads.
According to reports in US media, a 30-second spot in today’s game will set advertisers back a cool $US5 million (up from $US4.8 million in 2016). And it’s arguably money well spent with reports four out of five Americans will tune into the game (while scoffing 1.3 billion chicken wings and downing a trillion litres of beer during the actual game.)
With the massive costs associated with a campaign, many brands release their campaigns ahead of time. Here’s a round-up of what’s been released thus far:
Humpty Dumpty stars in arguably this year’s oddest Super Bowl ad for the accountancy firm.
Yellow Tail Wines
It’s the Aussie wine company’s first foray into Super Bowl advertising and it has every cliche Aussies want Americans to think – drinking, barbecues, kangaroos and girls in bikinis.
The healthy juice company uses a healthy dose of parody to take the piss out of horse whispering.
A regular Super Bowl advertiser, the beer company is in a spot of bother with its ad this year after some commentators said it had veiled references to Donald Trump’s immigration stance.
Avos from Mexico
Despite the President’s anti-Mexican stance and the fact that American football fans eat 48 million kilos of avocados – primarily as guacamole – during the game, this avocado firm’s forging ahead with this campaign that does smack of preaching to the converted.
We’re not entirely sure we understood this minute-long Mercedes ad from acclaimed directors the Coen brothers, but there’s no denying the car’s an absolute beauty.
The Japanese luxury brand brings its badass credentials to its 2017 campaign with the help of dancer Charles Lil Buck and Sia’s song Move Your Body.
Not to be outdone by the upmarket marques, Kia spends big dollars on its campaign that features comic and actress Melissa McCarthy in a number of outrageous situations and is hot contender for Super Bowl ad of the year.
The website firm has enlisted Hollywood royalty with John John Malkovich playing himself in this expletive ladened 80-second spot.
The create your own website company call-in action A-listers Jason Statham and Gal Gadot for this year’s most violent Super Bowl campaign.
The chocolate bar company is planning the first live commercial ever to air during the Super Bowl; the spot will star Adam Driver (Girls, Star Wars: The Force Awakens and Silence), a stunt horse, a showdown and other less famous actors.
The sauce company appears to have spent a motza to draw attention to how difficult it is to get its product out of the actual bottle.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]