A dodgy interview with accused cocaine smuggler Cassie Sainsbury from her Bogotá prison cell has helped 60 Minutes to its best night of 2017, and Nine to a commanding win in the battle for Sunday Night eyeballs.
Liam Bartlett’s interview, that appeared to paint Sainsbury as a serial liar, pulled 1.04 million viewers for Nine.
Combined with The Block (1.07 million), Nine had 35.5 per cent audience share last night. Seven was second with 28.8 per cent, the ABC was third with 16.9 per cent. Things were embarrassing for Ten who could only muster 12 per cent and the SBS had 6.7 per cent.
Seven and Nine’s 6pm news bulletins both managed 1.07 million viewers. While Seven’s Little Big Shots did well with 1.02 million viewers. However, Sunday Night was well and truly trumped, managing 633,000, and Heists That Shook the World (299,000) rounded out Seven’s night.
Over at Ten, Survivor was its best pulling 570,000, while no one seems to care about the Sunday version of The Project, as it fell to a dangerous 301,000.
The ABC had a robust evening with The Doctor Blake Mysteries again doing well with an impressive 734,000. Its 7pm new bulletin had 719,000, Grand Designs: House of the Year pulled 540,000, Classic Countdown had 279,000) and Fearless was 254,000.
Over at the SBS, The Ascent of Civilization was its best with a rather miserable 225,000.
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]