Aussies love affair with Bathurst’s Great Race was on show again yesterday when Ten’s telecast pulled an average 905,000 viewers during the day with 1.02 million tuning in for the podium presentation.
The race, run in wet conditions, had plenty of spills and crashes which caused the TV coverage to run over by a good 45 minutes. This in turn knocked off close to 100,000 viewers from each of Nine and Seven’s 6pm news bulletins.
Yet, once again the star of the night was Nine’s The Block that pulled an impressive 1.57 million viewers and handed the broadcaster the win after it snared a dominating 36.4 per cent of the audience share. Seven was second with 22.9 per cent, Ten managed 17.7 per cent, the ABC had 17.4 per cent and SBS 5.6 per cent.
Nine’s 60 Minutes was also impressive, managing 1.09 million. Seven’s Sunday Night (albeit in an earlier time slot) could only muster 637,000 viewers.
Seven’s Little Big Shots has also lost some of its lustre, pulling 881,000.
Over at Ten, the Sunday Project managed a bit of halo effect from Bathurst, snaring its best result since launch with 459,000.
For the ABC, its evening went thus: Doc Martin (832,000), 7pm news (828,000), The Doctor Blake Mysteries (793,000), Fearless (290,000) and Classic Countdown (246,000).
For once, trains didn’t dominate at SBS, instead The Greeks was its best, albeit with a disappointing 158,000.
Given the various travel concerns brought about by the COVID-19 pandemic, many sports commentators are ditching the commentary box and calling the action from the TV as they see it. And while this is a great way to ensure the commentary is done in a COVID-safe manner, it is not without its perils, as former […]
Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]
Over recent days reports in the UK have suggested that bosses of the Paris-headquartered Publicis Groupe have sounded out a private equity firm for a possible part or full sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. The […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]