Wesfarmers Digital Health has appointed indie agency Sunday Gravy to its creative account following a competitive pitch.
Wesfarmers Digital Health’s brands include InstantScripts and SiSU Health.
Rhys Arnott, Wesfarmers Digital Health’s head of marketing, said Sunday Gravy demonstrated a highly collaborative approach, strong strategic thinking and an ambition to creatively challenge conventions within the healthcare category.
“We want to make healthcare accessible and affordable for all Australians. And that’s only achieved if they understand what we offer and remember us in the moments that matter. We’re excited to work with Sunday Gravy to build that memorability and show Australians how trusted and straightforward health and care can be,” he said.
Sunday Gravy’s MD, Sarah Raine said the agency is looking forward to creating work that reflects the real health & care needs of Australians.
“No complexity, no outdated conventions, just clear, unexpected ideas that show how Wesfarmers Digital Health can make accessing healthcare simpler,” she said. “From our first conversation, it was clear we shared an ambition to build a genuine partnership and create meaningful brand and business outcomes.”
Sunday Gravy’s head of strategy, Brigitte Bayard said “Health & care doesn’t need more cold, clinical advertising. InstantScripts gives us a chance to build a brand with real warmth and personality – one that makes everyday care feel easier, less intimidating and harder to put off.”
The relationship begins immediately.
