Following a competitive pitch, Subway, the world’s largest Quick Service Restaurant chain, has selected PPR to support its new brand positioning and brand transformation program across 1450 and 270 restaurants in Australia and New Zealand respectively.
PPR, part of the WPP AUNZ group, has teams of consultants across each Australian state and New Zealand and will provide on the ground local area marketing support to showcase the community work of each of its 1700 shops in local communities across ANZ.
One of the first campaigns sees PPR lead PR in Australia and New Zealand to support Subway’s new global charity initiative, Subway Live Feed. The campaign kicked off in New Zealand on 3rd November with the brand giving away millions of meals to support hunger relief across more than 60 participating countries.
Subway senior public relations & CSR manager for Australia and New Zealand, Ben Miles, said: “PPR has an unrivalled reputation in the QSR sector in Australia and New Zealand which has built up over the last 30 years. The team knows how to build successful global QSR brands, plus has a unique footprint that can support every Subway shop across ANZ. It was a compelling proposition.”
Michael Pooley, COO, PPR welcomed the agency’s appointment by Subway. “To partner with the global leader in the QSR space doesn’t get any bigger than this. It is also incredibly exciting to have the opportunity to work with an iconic brand at a time of transformation. We look forward to applying our deep knowledge of the QSR sector to support Subway to maintain and grow its leadership position in the ANZ region.”