The Japanese carmaker is sounding out the market for its media buying and planning requirements. Starcom is the incumbent.
Lead image: the 2024 Subaru WRX
Subaru has begun a review of its media buying and planning requirements, B&T understands.
The automotive giant – which famously dominated the World Rally Championships in the mid-90s – has worked with Publicis Groupe’s media agency Starcom for several years.
Subaru and Starcom declined to comment about the review, which has been confirmed to B&T by several sources. It is understood the review is at an early stage.
According to the COMVergence figures, Starcom had a strong 2023, securing $51 million in new business and $80 million worth of retained business. In that COMVergence report, Starcom had retained the Subaru account in 2023, however it is now up for review.
This placed the agency second in terms of net billings behind Publicis stablemate Zenith.
Subaru Australia sponsors the Nine television program the Great Australian Detour, which features Andrew Daddo driving a Subaru Solterra to different parts of Australia.
Subaru’s creative agency is The Works.
