B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
Marketing

Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men

Staff Writers
Published on: 16th June 2017 at 2:46 PM
Staff Writers
Share
3 Min Read
SHARE

Australian women are the fairer sex when it comes to brand loyalty, according to leading mobile wallet app Stocard.

New figures released today from its database of over 1.7 million Australian users revealed that females formed 66 per cent of customers within the nation’s top 10 most popular loyalty programs.

Screen Shot 2017-06-16 at 2.37.24 pm

The data from Stocard shows membership rates in Australian loyalty programs with active users. Coles-powered Flybuys took out the top spot with almost three-quarters (73 per cent) of Stocard users being members, followed by Woolworths Rewards in second place with 56 per cent. 

Women made up the majority of Flybuys and Woolworth Rewards members at 67 per cent and 65 per cent respectively, suggesting that women still dominate grocery shopping in the household.

Radinck van Vollenhoven, country manager of Stocard Australia and New Zealand, said, “Australians visit a supermarket at least once, if not multiple times a week. The popularity of Flybuys and Woolworths Rewards emphasises why it is crucial for retailers to link mobile with the in-store experience. With digital connecting consumers and retailers more than ever before, bridging the gap between online and offline for retailers is key.”

Coming in eighth place overall with 22 per cent, My Dan Murphy’s proved to be Australia’s favourite liquor store, especially with men. While women were not outnumbered, a high proportion of My Dan Murphy’s members were men (42 per cent) closing the gap on the gender shopping divide – the loyalty program had the least disparity between male and female customers compared with the rest on the top 10 list.

“What’s interesting with the gender breakdown is the higher percentage of male users within liquor and airline loyalty programs – the top three being My Dan Murphy’s, Velocity Frequent Flyer and Qantas Frequent Flyer. This possibly suggests women value rewards programs for everyday essentials such as shopping for groceries and personal items, while men are more enticed by rewards programs for leisure activities,” said van Vollenhoven.

Stocard retail partners have experienced, on average, a 10 per cent uptake in sales due to increased transactions from customers engaging with retailer offers inside the Stocard app. While a large membership may not necessarily mean the loyalty program is effective, members using Stocard are generally active customers and these figures highlight the success of the app through brand engagement.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Stocard, Virgin Mobile Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
‘It’s In A Different Category’ – 36 Months Backs YouTube Exemption From Age Restrictions & Outlines What’s Next
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?