Study: Aussie Advertising Jobs Set To Soar (Although Don’t Expect A Pay Rise)

Study: Aussie Advertising Jobs Set To Soar (Although Don’t Expect A Pay Rise)
SHARE
THIS



Two conflicting studies out today highlight both good and bad news for anyone employed in the advertising and sales industries.

A report by the National Centre for Vocational Education Research has attempted to pick the jobs that will boom by 2024.

The usual suspects – teaching, nursing and farmers – were all expected to be in huge demand in the coming years, namely as the Baby Boomers retired from the workforce.

Equally, demand for people employed in “sales and advertising” would increase by 2.4 per cent in the next six year and was also one of the strongest categories for growth. The report predicted that over 60,000 new positions would be created in the category in the period 2018-2024.

Screen Shot 2018-04-19 at 11.00.15 am

However, the news was tempered by another report out today that found 37 per cent of Australian professionals believed they were being underpaid.

The study, by recruitment firm Robert Half and called the 2018 Robert Half Salary Guide, wasn’t advertising or marketing specific.

It found that salaries in relation to workload and responsibilities is identified by 45 per cent of office workers who say they are being compensated unfairly.

Meanwhile, over a third (35 per cent ) believed they’re unfairly paid because their salary is lower than the industry average for their role. Peer-envy is identified by 10 per cent of workers who claim they felt their salary was unfair because their colleagues who have similar roles receive a higher salary, and 10 per cent say it’s because their salary has not increased in the last two years.

Unknown

Unsurprisingly, the overwhelming majority of Australian workers (98 per cent) would be willing to accept a job offer with a higher salary if they felt they were not being paid a fair salary by their current employer, with nearly two-thirds (64 per cent) of those saying they would be “very willing”.

Commenting on the study, Robert Half’s senior managing director, David Jones, said:One of the main reasons why people change jobs is to secure more pay. Ideally, salaries should increase as responsibilities become broader and more complex, but this isn’t always the case – particularly in an economy marked by slow wage growth.”

“While many employers are rewarding their top performing staff with higher pay, not all employers are either in a position to attribute pay rises or feel they should give one.

“For those whose salaries are not entirely in line with market rates, discussing alternatives or an exact timeframe when they will receive a salary increase are necessary steps to keep the staff member motivated.”

“With relatively slow wage growth in Australia, companies can distinguish themselves by regularly reviewing their employees’ salaries and adjusting them to be in line or even higher than industry averages. This approach should be seen as an investment with a solid return as it can have a direct positive impact on an organisation in the long-term due to reduced staff turnover.

“In a candidate-short market, companies that fail to regularly review their employees’ salaries risk having them gravitate towards more competitive pay packets elsewhere. This can lead to high turnover rates, which negatively impacts organisations through decreased productivity, low team morale, additional costs due to having to restart the hiring process, and even lost revenue,” Jones said.

 

Please login with linkedin to comment

Advertising

Latest News

triple j’s Unearthed High Returns For 2021
  • Media

triple j’s Unearthed High Returns For 2021

triple j is giving high school musos the chance to win flights to Sydney to record, remix and master their next big hit at the triple j studios with this year’s Unearthed High. To enter, all you’ve gotta do is this: Upload your song/s to your triple j Unearthed profile by Sunday 25 July at […]

Monday TV Wrap: MasterChef Beats Ninja Warrior While HYBPA? Tops Entertainment
  • Media

Monday TV Wrap: MasterChef Beats Ninja Warrior While HYBPA? Tops Entertainment

10’s MasterChef narrowly beat Nine’s Australian Ninja Warrior – which premiered on Sunday – with 631,000 viewers to 624,000, as per OzTAm’s metro data. Australian Ninja Warrior dropped 171,000 from its premiere episode. 10 also saw success with Have You Been Paying Attention? which topped the entertainment ratings with 727,000 viewers The ep featured a panel of Mick […]

by B&T Magazine

B&T Magazine
Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand
  • Campaigns
  • Marketing

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand

While Australia is the most diverse country in the world, with 30 per cent of people born overseas, this is not reflected in the advertising industry. Only 16 per cent of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions
  • Advertising

Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions

The first day of Cannes Lions Live saw the announcement of winners for Pharma, Health & Wellness, Outdoor, Print & Publishing, and Design Lions. Kicking things off with The Lions Health and United Nations Foundation Grand Prix for Good was AMW BBDO London, who won the Lion for ‘addresspollution.org’. It was created for COPI, the […]

by B&T Magazine

B&T Magazine
Radio Host Jackie O Becomes Weight Watchers Ambassador
  • Marketing

Radio Host Jackie O Becomes Weight Watchers Ambassador

WW (formerly Weight Watchers) has announced that KIIS FM radio host and The Masked Singer panellist, Jackie Henderson, has joined the WW family as a WW Ambassador. Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to […]

MFA Updates Transparency Framework For Advertisers & Agencies
  • Media

MFA Updates Transparency Framework For Advertisers & Agencies

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer
  • Advertising
  • Media

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make
  • Partner Content

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Partner Content

by B&T Magazine

B&T Magazine
New Council For In-House Agencies, The In-House Agency Council, Launches In Australia
  • Advertising
  • Media

New Council For In-House Agencies, The In-House Agency Council, Launches In Australia

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]