New research has found a link between alcohol marketing and drinking among adolescents, providing ammo for Australia’s federal, state and territory governments to control when and where these types of ads can be seen.
The series of peer-reviewed studies published by international journal Addiction included a review of recent literature on the association between alcohol marketing and youth drinking.
The systematic review identified 12 new studies reporting findings from nine unique cohorts, including more than 35,000 people across several countries. All of these papers found a “significant association” between youth exposure to alcohol marketing and subsequent drinking behaviour.
Furthermore, a narrative review of digital marketing studies concluded that marketing through digital media uses approaches that are attractive to young people, and is therefore likely to have an impact on their drinking behaviour.
The authors of this particular review suggested that current marketing regulations are likely to be undermined by the commercial use of digital media.
The series of studies also found that self-regulatory measures by the alcohol industry are failing to protect vulnerable populations such as children.
“Of the 19 studies evaluating a specific marketing code and 25 content analysis studies reviewed, all detected content that could be considered potentially harmful to children and adolescents, including themes that appeal strongly to young men,” the Addiction supplement detailed.
“Of the 57 studies of alcohol advertising exposure, high levels of youth exposure and high awareness of alcohol advertising were found for television, radio, print, digital and outdoor advertisements. In a literature comprising more than 100 studies, none were identified that supported the effectiveness of industry self-regulation programs.”
The research concluded that global action on alcohol marketing is needed now to prevent continued exposure to vulnerable populations.
“The most effective response to alcohol marketing is likely to be a comprehensive ban on alcohol advertising, promotion and sponsorship, in accordance with each country’s constitution or constitutional principles,” the authors noted.
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]