Some 51 per cent of Australians say the internet has become their main source of media and news, up from eight per cent when a similar study was done in 2005.
Researchers from Roy Morgan interviewed 648 Australians over the age of 14 on their media habits. The internet was number one having risen 43 per cent in 12 years since the previous study.
And the internet’s success has come at the cost of other traditional medias. In the same period (2005-2017) people who said TV was their main source of media has halved from 48 per cent to 24 per cent.
Likewise, people who said newspapers were their main source of media has fallen from 22 per cent to 12 per cent in 2017.
Meanwhile, radio, although off a lower base, fell from 19 per cent to 12 per cent in the same period.
Which Media is Your Main Source of Information?
When it came to age demographics, respondents who said the internet was now their main source of media was 50-50 male to females. However, it was naturally much higher in the 14-24 demographic (81 per cent) than those aged 65-plus (15 per cent).
More women (26 per cent) preferred to get their media from TV than men (21 per cent) and the 50-64 age bracket was the one that most preferred that medium. Only 10 per cent of 14-24 year olds picked TV as their number one.
Men (14 per cent) preferred newspapers to women (10 per cent) and, unsurprisingly, newspapers were strongest in the over 65 demographic. Only four per cent of 14-24 year olds and eight per cent of 25-34 year olds picked newspapers as their preferred media option.
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]