Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google

Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google
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A new study by business intelligence site Statista has probably confirmed what everybody knows already – that as eyeballs head away from traditional media and to digital, the likes of Google and Facebook are cleaning up when it comes to securing ad dollars.

As Statista noted: “The rise of the smartphone has only accelerated this shift, as smartphones have fundamentally changed the way that people consume content. Ad dollars have always followed eyeballs and thus it doesn’t come as a surprise that mobile ad spending is currently growing a breathtaking rate.”

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