B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study: 24% Of Aussies Have Skipped Work To Watch This Year’s Ashes, While 21% Admit To Watching It At Work
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Study: 24% Of Aussies Have Skipped Work To Watch This Year’s Ashes, While 21% Admit To Watching It At Work
Media

Study: 24% Of Aussies Have Skipped Work To Watch This Year’s Ashes, While 21% Admit To Watching It At Work

Staff Writers
Published on: 13th January 2022 at 10:49 AM
Staff Writers
Share
2 Min Read
SHARE

Fox Sports (broadcaster of the cricket) has revealed new research uncovering the nations unwavering commitment to cricket, one of Australia’s most popular codes, with over three million declaring the sport as one of their top interests.

Demonstrating their fanaticism, almost four in ten (38 per cent) Aussies and 81 per cent of cricket fans have revealed they would trade in milestone events including birthdays and weddings just to watch the iconic Boxing Day test, while one in five (22 per cent) of full-time workers would skip a day at the office to tune into the action at the MCG, and Fox Cricket makes watching from the screen even more appealing with select matches in 4k Ultra-High Definition.

Giving new meaning to the concept of “chucking a sickie”, almost a quarter (24 per cent) of working Aussies have confessed to calling in sick so they can watch a match throughout the summer with one in five (21 per cent) Aussies watching the cricket while at work.

Leading the nations love of cricket, more than half of cricket fans living in New South Wales (73 per cent) and Victoria (70 per cent) admit they have prioritised the cricket over a chance of finding romance on a date, exercise, and a restful night of sleep.

From the lounge to the beachside, one quarter (24 per cent) of Aussies opt to most commonly watch the cricket via their mobile device through Foxtel or Kayo apps.

Matt Weiss, General Manager – Fox Cricket, said: “It’s no surprise Aussies are absolutely loving the cricket this summer. The sport has so much history and we’re privileged to be able to broadcast it to the masses on Fox Cricket. It has been an enthralling Ashes series thus far and there’s still plenty of action to come. It is interesting to see how our viewing habits have changed, we are taking cricket with us wherever we go.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ashes, Fox Sports
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?