Study: 24% Of Aussies Have Skipped Work To Watch This Year’s Ashes, While 21% Admit To Watching It At Work
Fox Sports (broadcaster of the cricket) has revealed new research uncovering the nations unwavering commitment to cricket, one of Australia’s most popular codes, with over three million declaring the sport as one of their top interests.
Demonstrating their fanaticism, almost four in ten (38 per cent) Aussies and 81 per cent of cricket fans have revealed they would trade in milestone events including birthdays and weddings just to watch the iconic Boxing Day test, while one in five (22 per cent) of full-time workers would skip a day at the office to tune into the action at the MCG, and Fox Cricket makes watching from the screen even more appealing with select matches in 4k Ultra-High Definition.
Giving new meaning to the concept of “chucking a sickie”, almost a quarter (24 per cent) of working Aussies have confessed to calling in sick so they can watch a match throughout the summer with one in five (21 per cent) Aussies watching the cricket while at work.
Leading the nations love of cricket, more than half of cricket fans living in New South Wales (73 per cent) and Victoria (70 per cent) admit they have prioritised the cricket over a chance of finding romance on a date, exercise, and a restful night of sleep.
From the lounge to the beachside, one quarter (24 per cent) of Aussies opt to most commonly watch the cricket via their mobile device through Foxtel or Kayo apps.
Matt Weiss, General Manager – Fox Cricket, said: “It’s no surprise Aussies are absolutely loving the cricket this summer. The sport has so much history and we’re privileged to be able to broadcast it to the masses on Fox Cricket. It has been an enthralling Ashes series thus far and there’s still plenty of action to come. It is interesting to see how our viewing habits have changed, we are taking cricket with us wherever we go.”
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