Fox Sports (broadcaster of the cricket) has revealed new research uncovering the nations unwavering commitment to cricket, one of Australia’s most popular codes, with over three million declaring the sport as one of their top interests.
Demonstrating their fanaticism, almost four in ten (38 per cent) Aussies and 81 per cent of cricket fans have revealed they would trade in milestone events including birthdays and weddings just to watch the iconic Boxing Day test, while one in five (22 per cent) of full-time workers would skip a day at the office to tune into the action at the MCG, and Fox Cricket makes watching from the screen even more appealing with select matches in 4k Ultra-High Definition.
Giving new meaning to the concept of “chucking a sickie”, almost a quarter (24 per cent) of working Aussies have confessed to calling in sick so they can watch a match throughout the summer with one in five (21 per cent) Aussies watching the cricket while at work.
Leading the nations love of cricket, more than half of cricket fans living in New South Wales (73 per cent) and Victoria (70 per cent) admit they have prioritised the cricket over a chance of finding romance on a date, exercise, and a restful night of sleep.
From the lounge to the beachside, one quarter (24 per cent) of Aussies opt to most commonly watch the cricket via their mobile device through Foxtel or Kayo apps.
Matt Weiss, General Manager – Fox Cricket, said: “It’s no surprise Aussies are absolutely loving the cricket this summer. The sport has so much history and we’re privileged to be able to broadcast it to the masses on Fox Cricket. It has been an enthralling Ashes series thus far and there’s still plenty of action to come. It is interesting to see how our viewing habits have changed, we are taking cricket with us wherever we go.”
CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
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Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]