Southern Cross Austereo’s creative arm, The Studio at SCA, has unveiled a newly reimagined jingle for client SPC.
The recording is a modern interpretation of the classic SPC baked beans and spaghetti jingle from the 1980s, which was originally produced by Mike Brady.
It underscores a new radio campaign which positions SPC baked beans and spaghetti as the easy way for Australian families to make mealtime simple again.
Jo Cruth, category marketing manager at SPC, said: “It was important to maintain the integrity and history of the jingle, a ‘national treasure’ for us, but bring it into the 21st century.
“SCA’s care and dedication to delivering the SPC bounce, as requested, was much appreciated. We love the end result.”
Luke Parsons, head of The Studio at SCA in Sydney, said: “It was a real privilege for one of the most iconic brands in Australia to trust us with such an important aspect of their branding.
“It’s right in step with us embracing our expertise in market as audio innovators. We’ve been building brands through sound for decades and have been lucky to work with some truly great clients, such as SPC.”
Anna Magliano, group business director at SPC’s media agency, Slingshot, said “The SCA team championed the media and creative intent from the get-go.
“The jingle they delivered was right on point, and will really push SPC baked beans and spaghetti further and faster, which was always our goal.”
The new campaign for commenced on-air last week and can be heard nationally across The Hit Network.
Senior brand manager: Kelly Hearne
Category marketing manager: Jo Cruth
Creative and production agency: The Studio at SCA (Sydney)
Studio head: Luke Parsons
Creative director: Kade Robinson
Campaign ideas manager: Mitch Byatt
Jingle lead creative: Thom Wood
Audio producer: Graham Hunter
Creative writer: Marc Dwyer
Account manager: Lou Magnifico
Strategy and insights director: Abi Wallis
Media agency: Slingshot
Group business director: Anna Magliano
Head of creative solutions: Sally Powell