Struggling With Social Media CX? Come Eat Breakfast

Struggling With Social Media CX? Come Eat Breakfast
SHARE
THIS



Who struggles with social media CX? If you do and you’re in Perth, here’s a breakfast event for you.

ADMA’s WA Branch has invited three successful Perth-based social strategists to their final breakfast of 2014 to explain how they are driving enhanced customer experience through the social sphere.

The breakfast takes place on Wednesday 27 August at Fraser’s Restaurant in West Perth from 7.00am to 9.00am

The speakers are:

  • Andrew Mathwin, Head of Digital, Clarity Communications, @matho77
  • Simon Te Brinke, Social Business Strategist, Gramercy Park Consulting, @gramercypark
  • Peter Wernicke, Social Media Manager, Bankwest, @bankwest

Each speaker will present a case study on their favourite example of social CX (that they’ve been personally involved with.) They will talk about the original objectives of their campaign, which social media channels were used, what learnings were taken on board and describe the techniques they adopted that the audience can apply to their own jobs/client campaigns.

The attendees will then be invited to take part in a Q&A and quiz the speakers on all things social.

Te Brinke has a wealth of experience in developing social strategy and initiatives for public and private sector clients in the fields of media, mining, oil/gas, utilities, government and Indigenous communications. In his case study, he will present seven success factors that are common in companies that are seeing business impact from their social strategies with a focus on one of Australia’s largest resource companies.

With 10 years’ experience in customer engagement, sales and service, Peter Wernicke understands the importance of instilling the right behaviours in his team to engage customers with the same passion that has led Bankwest to become a social sphere leader in their sector.

Andrew Mathwin has worked in the marketing industry across digital marketing, PR, social media, mobile experience and marketing strategy, both in Perth and Melbourne. In his previous position as Jetstar’s Head of Global Social Media, he garnered 500,000 followers worldwide and managed the crisis response to a series of natural disasters.

Fraser’s Restaurant is located on Fraser Avenue, Kings Park, West Perth. Tickets are $99 for ADMA members and $115 for non-members. For more information click here.

About the ADMA WA Breakfast series
ADMA WA Branch events are about the local marketing and advertising industry gathering to exchange ideas, challenge conventional approaches and network with peers.  There are about six events a year. The 2014 WA breakfast series has comprised three events with a focus on customer experience which can include awareness, discovery, interaction, use and advocacy.

Please login with linkedin to comment

Bob Garfield Emerge Presto Vice

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.