Who struggles with social media CX? If you do and you’re in Perth, here’s a breakfast event for you.
ADMA’s WA Branch has invited three successful Perth-based social strategists to their final breakfast of 2014 to explain how they are driving enhanced customer experience through the social sphere.
The breakfast takes place on Wednesday 27 August at Fraser’s Restaurant in West Perth from 7.00am to 9.00am
The speakers are:
- Andrew Mathwin, Head of Digital, Clarity Communications, @matho77
- Simon Te Brinke, Social Business Strategist, Gramercy Park Consulting, @gramercypark
- Peter Wernicke, Social Media Manager, Bankwest, @bankwest
Each speaker will present a case study on their favourite example of social CX (that they’ve been personally involved with.) They will talk about the original objectives of their campaign, which social media channels were used, what learnings were taken on board and describe the techniques they adopted that the audience can apply to their own jobs/client campaigns.
The attendees will then be invited to take part in a Q&A and quiz the speakers on all things social.
Te Brinke has a wealth of experience in developing social strategy and initiatives for public and private sector clients in the fields of media, mining, oil/gas, utilities, government and Indigenous communications. In his case study, he will present seven success factors that are common in companies that are seeing business impact from their social strategies with a focus on one of Australia’s largest resource companies.
With 10 years’ experience in customer engagement, sales and service, Peter Wernicke understands the importance of instilling the right behaviours in his team to engage customers with the same passion that has led Bankwest to become a social sphere leader in their sector.
Andrew Mathwin has worked in the marketing industry across digital marketing, PR, social media, mobile experience and marketing strategy, both in Perth and Melbourne. In his previous position as Jetstar’s Head of Global Social Media, he garnered 500,000 followers worldwide and managed the crisis response to a series of natural disasters.
Fraser’s Restaurant is located on Fraser Avenue, Kings Park, West Perth. Tickets are $99 for ADMA members and $115 for non-members. For more information click here.
About the ADMA WA Breakfast series
ADMA WA Branch events are about the local marketing and advertising industry gathering to exchange ideas, challenge conventional approaches and network with peers. There are about six events a year. The 2014 WA breakfast series has comprised three events with a focus on customer experience which can include awareness, discovery, interaction, use and advocacy.
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