Stockland has released an inspirational Father’s Day Campaign, launching across its national social and owned media channels to an audience of over 415,000 people.
The heart-warming, content-led campaign, titled ‘Dad. A small word for a big job’, celebrates modern fatherhood and acknowledges the many important roles dads play before encouraging shoppers to thank the father figure in their life this Father’s Day.
The campaign is the work of creative agency CX Lavender.
Ben Allen, general manager Marketing at Stockland, said: “We are proud to present a Father’s Day campaign that celebrates all dads and father figures across Australia and acknowledges the many different and important roles that father’s play in our families and communities.
“While Father’s Day is widely celebrated in Australia, it can be less emotive than Mother’s Day. Mums tend to get rightfully flooded with appreciation and very personal gifts on their special day. But dads don’t always get the attention they deserve and generally receive more practical style presents like socks and tools.
“With Google Trends datai indicating that search volume for Father’s Day is one third of that of Mother’s Day, we saw an opportunity to encourage Australians to give their dads the Father’s Day they deserve.
“With this in mind we collaborated with CX Lavender to create an engrossing and emotional campaign that celebrates the various roles dads play and compels shoppers to think about how they can thank the father figure in their life.”
“Whether the sideline supporter or the strong silent type – this Fathers’ Day we’re celebrating all kinds of dads.”
As a local extension of the campaign, Stockland also worked with Ella Smith Communications to create ‘The Dad Files’, an editorial and portrait series that celebrates the faces of dads around Australia.
The series features a collection of stories from father’s across the country, who have been photographed and asked what fatherhood means to them. These diverse, insightful and tender stories have now been shared across all 39 Stockland shopping centre websites and social media channels as well as featured in pop-up galleries at several Stockland centres.
Allen added: “With over 412,000 customer visits to a Stockland shopping centre every day, we see Father’s Day as an opportunity to showcase and celebrate the significant roles dads can play in our lives. We hope this year’s campaign will inspire our customers to acknowledge, thank and celebrate the inspirational men who’ve helped raise them.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]