The Station Agency has unveiled its new ad campaign for sauce maker Fountain that encourages Aussie households to add a bit more flavour to everyday meal times.
The fully-integrated campaign, which runs across TV, digital, social, outdoor and in-store, as well as PR, aims to highlight how Fountain’s sauces can help add excitement to meal times in a fun and engaging way.
Fountain brand manager Gillian O’Brien said parents want to provide great tasting food for their families, but don’t always have the time to make complicated meals.
“What they serve sometimes gets monotonous and it can be hard to satisfy everyone’s tastes,” she said.
“At Fountain, we want to provide consumers with quick and easy ways to add flavour and transform food into great tasting and exciting meals.”
Ian Cassidy, managing partner at The Station Agency, said the campaign was designed to show how Fountain’s range of sauces can put a smile on everyone’s face around the dinner table and bring “a bit of the ‘feel good’” back to meal times.
“It will hopefully add some much-needed excitement to what has been a relatively dull category of late, and so fits perfectly with the vision Cerebos has for the Fountain brand,” he said.
CREDITS
Fountain/Cerebos
Marketing director (Cerebos): Nick Boyden
Brand manager (Fountain): Gillian O’Brien
Assistant brand manager (Fountain): Jake Weragoda
Culinary team (Cerebos): Adam Moore and Julie Ballard
The Station Agency
Managing partner: Ian Cassidy
Senior copywriter: Andrew MacKinnon
Senior art director: Victoria Rodriguez
Design director: Owen Norris
Strategy director: Jenny Williams
Senior account director: David Boyles
Agency producer: Darren Bailey
Others
Photography: Chris Walsh
Content: Adrian Reinhardt and Cameron Creagh
