Stateside Sports has partnered with Emarsys as it looks to double its customer database and retail presence within the next two years.
Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Emarsys’ marketer-friendly artificial intelligence will enable Stateside Sports to use this data to serve relevant and engaging content, at the right time and in the right channel, to build trusted, loyal and lasting customer relationships.
Stateside Sports director Ross Harris said: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one. However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences. It was clear to us that Emarsys are experts in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business.”
Emarsys managing director, APAC Adam Ioakim commented: “Stateside Sports is a prime example of an Australian retailer that’s quickly attracted a loyal customer base as a result of a unique offering and prioritising customer experience. We look forward to working with Stateside Sports as it continues on its growth trajectory.”B&T
The Emarsys solution replaces Mailchimp.
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]