Morey media has been appointed the PR account for Lust Liquor, an innovative start-up creating ‘better for you’ alcoholic RTDs.
Lust Liquor is a range of low-calorie, sugar-free ready-to-drink beverages that cater to the ever-growing health-conscious market. Its range includes the delicious Vodka, Lemon, Lime & Bitters and Vodka & Raspberry RTDs, with an exciting new product launching mid-July.
Nick Rowell, co-founder of Lust Liquor, says, “We appointed morey media because their media knowledge is exceptional and they have worked successfully with other start-ups, which requires agility and nous. They presented a communications strategy that offered what we believe is needed to drive awareness of the Lust Liquor brand and give our new product the best possible launch.”
Co-founder Marc Lindberg says morey media has been tasked with giving Lust Liquor an edge in the competitive craft ready-to-drink category. “We have enjoyed success in the better-for-you RTD market by growing our audience on social media and through our website, however, we need to compete harder and smarter for the attention of consumers, especially next to the bigger brands, so they know we are the best choice when it comes to a refreshing, low-calorie alcoholic drink,” he says.
morey media owner Jane Morey is thrilled to add Lust Liquor to the agency’s client list, which includes other innovative businesses such as car subscription service Carly. Jane says she’s excited to tap into Australians’ growing thirst for craft drinks and health-conscious options with the Lust Liquor campaign.
“We are really looking forward to being part of the Lust team and driving their next stage of growth as they expand their range. Like Lust, we share a lust for a life and are excited to join them in their exciting adventure.”
