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Reading: Starcom Retains Metcash’s Media
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B&T > Media > Starcom Retains Metcash’s Media
Media

Starcom Retains Metcash’s Media

Staff Writers
Published on: 22nd August 2023 at 8:34 AM
Staff Writers
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Food, liquor and hardware supplier Metcash has re-appointed Starcom to its media strategy, planning and buying account in Australia.

Effective immediately, the re-appointment is inclusive of brands IGA, ALM, Independent Hardware Group and Total Tools and signifies an extension of the 15-year partnership between Starcom and Metcash.

Starcom chief executive officer, Nick Keenan (lead image), said: “We’re incredibly proud of our long-standing partnership with Metcash, which has some of the most iconic brands and one of the biggest retail footprints across Australia.

“We’ve delivered some amazing campaigns over the last couple of years and importantly contributed to strong business growth. We look forward to continuing to activate our People Powered Growth proposition for Metcash.”

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TAGGED: metcash, nick keenan, Starcom
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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