Some of Australia’s top journalists and media commentators have given their voice to a new social media campaign that calls for more diversity in Australian media and current affairs.
The project is the work of Media Diversity Australia and you can check out the Facebook video here.
Among the luminaries to contribute include the ABC’s Stan Grant, Channel Ten’s Waleed Aly and Hugh Riminton, and Nine’s Tracy Vo.
“This is not about political correctness it’s about telling the story of who we are. That’s what we do as journalists, we are telling the story of this nation every day,” Grant says.
But it’s not all media types either and features comment from Talal Yassine from the professional networking group The Crescent Institute and the race discrimination commissioner Tim Southphommasane.
A spokesperson for Media Diversity Australia said the campaign was designed to “ruffle some feathers” before adding: “It’s part of recently formed not for profit Media Diversity Australia’s strategy to reflect a broader cross-section Australian voices and stories in our media.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]