Australian investing platform Stake has launched Stake Supply, an apparel line designed for the investor and inspired by the community that backs itself.
Bryan Wilmot, chief customer officer at Stake, said while ambition in Australia can feel like something to tone down, the project is designed to challenge that notion, and give ambitious Aussies a uniform.
“Our community inspires us every day. In a world where the traditional blueprint to ‘getting ahead’ is changing, our customers are taking action to shape their own future,” he said. “They’re in the market, using their portfolio to secure a house deposit, or steadily building their investments month after month. But many of these activities are kept in the dark and not talked about, so we wanted to bring that momentum into the light, and celebrate that shared mindset.”
Previous iterations of investing apparel laid the foundation for Stake Supply Wilmot added: “In the early days of Stake, we’d create one-off drops of apparel that captured the fandom and energy around the markets, so we’re excited about this evolution, taking the conversation beyond trading and building community around ambition.”
With the launch of its Onwards platform in 2024, the brand has increasingly turned its attention to breaking cultural barriers, including initiatives like the Ambition Project and now Stake Supply.
Leandro CP, creative lead at Stake, commented: “From band tees to totes from the local cafe, people love to display what shapes their identity. If your thing is a passion for the markets and pride in taking charge of your money, Stake Supply is a badge for that ambition. Through subtle design cues, we wanted to bring an ‘if you know, you know’ energy to the range, and hopefully spark some real-life conversations. The creative potential for future drops is really exciting.”
The launch consists of eight pieces, including everyday apparel and a basketball.
“The goal was to make the apparel feel like a natural extension of the platform,” said Abbey Brown senior brand designer at Stake. “Designed with the same thinking as our products, Drop 1 is built around premium, everyday staples – easy to wear from trading to coffee runs.”
CREDITS
Chief customer officer: Bryan Wilmot
Head of marketing: James Healey
Creative lead: Leandro CP
Brand marketing manager: Chris Sadler
Product marketing manager: Andrew Leung
Senior brand designer and photographer: Abbey Brown
Motion designer and videographer: Michael Craft
Content creator: Jessica O’Reilly
Senior manager: India Jennings
