Squealing Pig Rosé Tells More Curly Tales In New Campaign Via J. Walter Thompson

Squealing Pig Rosé Tells More Curly Tales In New Campaign Via J. Walter Thompson

Australia’s favourite Rosé, Squealing Pig, has launched a new campaign under its ‘Curly Tales of Squealing Pig’ platform.

Following on from the successful 2017 social campaign, 2018 sees a new chapter of Curly Tales arrive, with the creation of five little films for each of the five little pigs that feature on the Squealing Pig label.

The films begin with a line from the classic tale, before spinning into an unexpectedly modern and humorous interpretation of pop culture.

These stories have been brought to life by J. Walter Thompson, Treasury Wine Estates’ global creative agency.

Walter Thompson creative team Jack and Lochie said: “The opportunity to build on last year’s Curly Tales platform with some even curlier films was one we relished.

“By restricting ourselves to the brand’s colours and collaborating with some of the best in the business, we were able to create a modern world for these five classic characters.”

Squealing Pig Brand Director, Clive Coleman said: “The Squealing Pig brand brings playfulness and fun to a category (wine) that can take itself far too seriously.

“The films bring to life this quirky and irreverent personality via stories of each of our little pigs on our label. The films not only look great but are also very entertaining.”

The films will play across social, Moonlight Cinemas, video on demand and through Treasury Wine’s ‘Living Wine Labels’ app.

Capitalising on the growing popularity of spritzed wine in a can, Squealing Pig has recently launched two new products to its existing portfolio of award-winning wines – Spritzed Pinot Grigio and Sprizted Rose.

Both 250ml can products have claimed second and fourth spot in the canned segment since launching in July this year.


Agency: JWT Melbourne

Account Management: Emma Grant, Zorana Dodos, Anna Parker

Head of Planning: Simon McCrudden

Executive Creative Director: Kieran Antill

Copywriter: Jack Elliott

Art Director: Lochie Newham

Producer: Sandi Gracin

Production Company: Revolver / Will O’Rourke

Director: The Glue Society’s Pete Baker

Managing Director / Executive Producer: Michael Ritchie

Executive Producer / Head of Projects: Josh Mullens

Producer: Isabella Vitelli / Jasmin Helliar

Director of Photography: Simon Walsh

Production Designer: Silvana Azzi Heras

Wardrobe: Eliza Godman

Post Production: The Glue Society Studios

Editor & Colourist: Scott Stirling

Flame Artist: Viv Baker

Sound Design & Music Composition: Otis Studios – Lukas Farry and Alejandro Gomez

Media Agency: Mindshare

Brand Director: Clive Coleman

Senior Brand Manager: Laura Wenn


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