Squarespace’s In-House Creative Team Launches Melancholy Pub-Based Aussie Brand Campaign

Squarespace’s In-House Creative Team Launches Melancholy Pub-Based Aussie Brand Campaign

Squarespace’s in-house creative team has launched a new brand campaign building on the website builder and ecommerce platform’s “Everything to Sell Anything” platform.

The 40-second spot sees pub patrons talking about Harry who used to be a regular before building a thriving business on Squarespace.

Squarespace said that the campaign, which will run across broadcast TV, BVOD, paid and organic social, digital and audio, is designed to inspire Aussies to build a business using Squarespace’s products.

“This was a special campaign for us because it was the first time we were able to direct a commercial entirely in-house. We harnessed the incredible talent of our award-winning Creative team and worked closely with the cast and crew to create a world that felt entirely authentic, and that we hope will resonate with this important market,” said Gui Borchert, Squarespace’s senior director of creative.

Credits:

TV

  • Client / In-House Creative: Squarespace
  • Chief Creative Officer: David Lee
  • Senior Director, Creative: Gui Borchert
  • Senior Creative Manager: Ben Hodgin
  • Senior Art Director: Iwona Usakiewicz
  • Senior Creative Writer: Clare Anderson
  • Copywriter: Palace Jones
  • Creative / Designer: Robbie Reynolds
  • Senior Photo Retoucher: Derek Kalisher
  • Associate Photographer: Spencer Blake
  • Senior Director, Creative Production & Operations: Erica Kung
  • Staff Producer: Marisa Wasser
  • Producer: Mykel Dodson
  • Head of Business Affairs: Kiersten Bergstrom-Pavlik
  • Business Affairs Manager: Madeleine Hale
  • Editor: Sarah Harvey

Production Company: Florence

  • Director: Gui Borchert
  • Director of Photography: Cristina Dunlap
  • Executive Producer: Matt Griffo
  • Producer: Johnny Hernandez
  • Production Supervisor – Joseph Barbalaco
  • Head of Production: Rick Theberge
  • Managing Director: Ned Brown
  • Production Designer: Marian Wood
  • 1st Assistant Director: Sophia Youssef

VFX, Finishing, Color: The Trafik

  • Executive Producer, Finishing: Karena Ajamian
  • Producer: Jenny Bright
  • Flame Lead: Jaime Aguirre
  • Executive Producer, Color: Meghan Lang Bice
  • Colorist: Daniel De Vue
  • Color Producer: Phoebe Torsilieri
  • Color Assistant: Monica Escalante

Music: Epidemic Sound

  • Track Title: This Spell Is Different
  • Artist: Pär

Mix + Sound Design: Lime

  • Audio Mixer: Jeff Malen
  • Audio Assistant: Meg Ochs
  • Associate Producer: Cassie Underwood
  • Executive Producer: Susie Boyajan



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