Squarespace’s in-house creative team has launched a new brand campaign building on the website builder and ecommerce platform’s “Everything to Sell Anything” platform.
The 40-second spot sees pub patrons talking about Harry who used to be a regular before building a thriving business on Squarespace.
Squarespace said that the campaign, which will run across broadcast TV, BVOD, paid and organic social, digital and audio, is designed to inspire Aussies to build a business using Squarespace’s products.
“This was a special campaign for us because it was the first time we were able to direct a commercial entirely in-house. We harnessed the incredible talent of our award-winning Creative team and worked closely with the cast and crew to create a world that felt entirely authentic, and that we hope will resonate with this important market,” said Gui Borchert, Squarespace’s senior director of creative.
Credits:
TV
- Client / In-House Creative: Squarespace
- Chief Creative Officer: David Lee
- Senior Director, Creative: Gui Borchert
- Senior Creative Manager: Ben Hodgin
- Senior Art Director: Iwona Usakiewicz
- Senior Creative Writer: Clare Anderson
- Copywriter: Palace Jones
- Creative / Designer: Robbie Reynolds
- Senior Photo Retoucher: Derek Kalisher
- Associate Photographer: Spencer Blake
- Senior Director, Creative Production & Operations: Erica Kung
- Staff Producer: Marisa Wasser
- Producer: Mykel Dodson
- Head of Business Affairs: Kiersten Bergstrom-Pavlik
- Business Affairs Manager: Madeleine Hale
- Editor: Sarah Harvey
Production Company: Florence
- Director: Gui Borchert
- Director of Photography: Cristina Dunlap
- Executive Producer: Matt Griffo
- Producer: Johnny Hernandez
- Production Supervisor – Joseph Barbalaco
- Head of Production: Rick Theberge
- Managing Director: Ned Brown
- Production Designer: Marian Wood
- 1st Assistant Director: Sophia Youssef
VFX, Finishing, Color: The Trafik
- Executive Producer, Finishing: Karena Ajamian
- Producer: Jenny Bright
- Flame Lead: Jaime Aguirre
- Executive Producer, Color: Meghan Lang Bice
- Colorist: Daniel De Vue
- Color Producer: Phoebe Torsilieri
- Color Assistant: Monica Escalante
Music: Epidemic Sound
- Track Title: This Spell Is Different
- Artist: Pär
Mix + Sound Design: Lime
- Audio Mixer: Jeff Malen
- Audio Assistant: Meg Ochs
- Associate Producer: Cassie Underwood
- Executive Producer: Susie Boyajan
