Overweight, Unfit Amateur Footy Players The Butt Of Jokes In Latest Sportsbet AFL Campaign

Overweight, Unfit Amateur Footy Players The Butt Of Jokes In Latest Sportsbet AFL Campaign
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Fresh from last week’s surprisingly witty NRL ad, online gambling site Sportsbet has had another go at making its spots in-house, this time for the launch of the AFL season.

Titled “AFLXL” the ad appears one long parody of overweight and generally unfit amateur footy players. And, sadly this time around, is three-and-half minutes of basically the same joke.

Commenting on the ad, Sportsbet’s CMO Will Byrne said: “From Plugga to Jarman, big blokes are the heart and soul of footy.

“We’re sick and tired of these larger than life legends making way for skinny, will-of-the-wisp wimps, and we’re determined to give the game’s plus-sized powerhouses the limelight they deserve in AFLXL, he said.

Credits

Agency – Sportsbet

General Manager of Marketing:                      Luke Waldren

Acting Head of Brand and Advertising:           Kathy Schokman

Creative Manager:                                              Raman Goraya 

Video Content Manager:                                   Simon Coughlan

Copywriter:                                                          Raman Goraya, Chris Chard

Director:                                                               Barney Howells

DoP:                                                                       Ed Goldner

Producer:                                                              Dan Atkins

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