Fresh from last week’s surprisingly witty NRL ad, online gambling site Sportsbet has had another go at making its spots in-house, this time for the launch of the AFL season.
Titled “AFLXL” the ad appears one long parody of overweight and generally unfit amateur footy players. And, sadly this time around, is three-and-half minutes of basically the same joke.
Commenting on the ad, Sportsbet’s CMO Will Byrne said: “From Plugga to Jarman, big blokes are the heart and soul of footy.
“We’re sick and tired of these larger than life legends making way for skinny, will-of-the-wisp wimps, and we’re determined to give the game’s plus-sized powerhouses the limelight they deserve in AFLXL, he said.
Agency – Sportsbet
General Manager of Marketing: Luke Waldren
Acting Head of Brand and Advertising: Kathy Schokman
Creative Manager: Raman Goraya
Video Content Manager: Simon Coughlan
Copywriter: Raman Goraya, Chris Chard
Director: Barney Howells
DoP: Ed Goldner