Streaming service, Kayo Sports has today revealed its new “Your Team” brand campaign, showcasing the platform’s sports coverage by bringing together some of Australia’s biggest sports stars.
AFL’s Bailey Smith (AFL), NRL’s Josh Addo-Carr and Patrick Carrigan, and SSN’s Liz Watson (SSN) will feature in the new campaign, which shows what life would be like if Australia’s biggest sports stars lived together, as they do on the Kayo platform where subscribers can find over 50 sports in the one place.
The new iteration will launch with AFL and Western Bulldogs fan favourite, Bailey Smith and tells the story of a passionate Bulldogs fan who realises that, by not having Kayo, he has been neglecting his duty as fan of his beloved Doggies.
In an emotional, rom-com inspired monologue, he comes clean to his favourite players, and at least one ceramic bulldog. After an anticlimactic turn, he’s assured that, now that he has Kayo, all is forgiven.
“Your Team” was created in partnership with Special, and will run in Victoria, New South Wales and Queensland, across TV, OOH, press, radio, social and digital.
“Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favourite team,” said Kayo Sports marketing director, Kim McConnie.
“Our “Your Team” campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment – need to have Kayo.
“And in 2022, we can’t wait to add netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Suncorp Super Netball, plus Sunday blockbuster matches available live and free on Freebies.”
Special creative directors, Vince Osmond and Jade Manning, added, “As the third instalment of the Kayo House, it was really important that we built on the equity we’ve created, while still keeping things interesting. Adding a new dimension to the construct in the form of a crazed fan gave us even more opportunity for humour.”
This year, Kayo will be streaming every game of the 2022 Toyota AFL Premiership Season and 2022 NRL Telstra Premiership Season, as well every game of the 2022 Suncorp Super Netball season.
Credits
Client: Kayo Sports
Kim McConnie: Marketing Director
Matthew Bartolo: Senior Marketing Manager
Jessie Maclaine: Brand Marketing Executive
John Matthews: Director of Partnerships
Tim Micallef: Head of Media & Planning
Creative Agency: Special
Cade Heyde: Partner & CEO
Lindsey Evans: Partner & CEO
Tom Martin: Partner & CCO
Julian Schreiber: Partner & CCO
Dave Hartmann: Partner & CSO
Vince Osmond: Creative Director
Jade Manning: Creative Director
Adam Ferrie: Associate Creative Director
Pete Cvetkovski: Associate Creative Director
Adam Shear: Head of Design
Sevda Ćemo: Head of Film & Content Production
Aaron Rocca: Producer, Film
Danielle Senecky: Senior Stills Producer
John Rivera: Finished Artist
Tori Lopez: Head of Business Management
Jake Stopper: Business Director
Celine Dinant: Business Manager
Media Agency: Mindshare
Production Company: Division
Matt Kamen: Director
Jeremy Rouse: Cinematographer
Genevieve Triquet: Managing Director / Executive Producer
Linzee Harris: Producer
Nick Hamon: Casting
Post House: The Editors
Jennie McCartney: Post Producer
Fergus Rotherham: Colourist
Soren Dyne: Online
Sound: Rumble Studios
Tone Aston: Partner/Sound Engineer
Michael Gie: Partner/Executive Producer
