Sports Stars Become Roomies With Their Biggest Fans In New Kayo Sports Campaign

Sports Stars Become Roomies With Their Biggest Fans In New Kayo Sports Campaign
B&T Magazine
Edited by B&T Magazine



Streaming service, Kayo Sports has today revealed its new “Your Team” brand campaign, showcasing the platform’s sports coverage by bringing together some of Australia’s biggest sports stars.

AFL’s Bailey Smith (AFL), NRL’s Josh Addo-Carr and Patrick Carrigan, and SSN’s Liz Watson (SSN) will feature in the new campaign, which shows what life would be like if Australia’s biggest sports stars lived together, as they do on the Kayo platform where subscribers can find over 50 sports in the one place.

The new iteration will launch with AFL and Western Bulldogs fan favourite, Bailey Smith and tells the story of a passionate Bulldogs fan who realises that, by not having Kayo, he has been neglecting his duty as fan of his beloved Doggies.

In an emotional, rom-com inspired monologue, he comes clean to his favourite players, and at least one ceramic bulldog. After an anticlimactic turn, he’s assured that, now that he has Kayo, all is forgiven.

“Your Team” was created in partnership with Special, and will run in Victoria, New South Wales and Queensland, across TV, OOH, press, radio, social and digital.

“Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favourite team,” said Kayo Sports marketing director, Kim McConnie.

“Our “Your Team” campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment – need to have Kayo.

“And in 2022, we can’t wait to add netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Suncorp Super Netball, plus Sunday blockbuster matches available live and free on Freebies.”

Special creative directors, Vince Osmond and Jade Manning, added, “As the third instalment of the Kayo House, it was really important that we built on the equity we’ve created, while still keeping things interesting. Adding a new dimension to the construct in the form of a crazed fan gave us even more opportunity for humour.”

This year, Kayo will be streaming every game of the 2022 Toyota AFL Premiership Season and 2022 NRL Telstra Premiership Season, as well every game of the 2022 Suncorp Super Netball season.

Credits

Client: Kayo Sports

Kim McConnie: Marketing Director

Matthew Bartolo: Senior Marketing Manager

Jessie Maclaine: Brand Marketing Executive

John Matthews: Director of Partnerships

Tim Micallef: Head of Media & Planning

Creative Agency: Special

Cade Heyde: Partner & CEO

Lindsey Evans: Partner & CEO

Tom Martin: Partner & CCO

Julian Schreiber: Partner & CCO

Dave Hartmann: Partner & CSO

Vince Osmond: Creative Director

Jade Manning: Creative Director

Adam Ferrie: Associate Creative Director

Pete Cvetkovski: Associate Creative Director

Adam Shear: Head of Design

Sevda Ćemo: Head of Film & Content Production

Aaron Rocca: Producer, Film

Danielle Senecky: Senior Stills Producer

John Rivera: Finished Artist

Tori Lopez: Head of Business Management

Jake Stopper: Business Director

Celine Dinant: Business Manager

Media Agency: Mindshare 

Production Company: Division

Matt Kamen: Director

Jeremy Rouse: Cinematographer

Genevieve Triquet: Managing Director / Executive Producer

Linzee Harris: Producer

Nick Hamon: Casting

Post House: The Editors

Jennie McCartney: Post Producer

Fergus Rotherham: Colourist

Soren Dyne: Online

Sound: Rumble Studios

Tone Aston: Partner/Sound Engineer

Michael Gie: Partner/Executive Producer




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