Be A Spirited Traveller With New Spirit Of Tasmania Campaign

Be A Spirited Traveller With New Spirit Of Tasmania Campaign

Spirit of Tasmania has launched a new brand campaign which embraces the motivation and mindset of the ‘spirited traveller’.

These ‘spirited travellers’ choose a different kind of journey when planning their holiday to Tasmania.  They would rather take their own car, take more time, have a memorable on-board experience and embark on their own exciting adventure when they arrive at their destination.

The new-look brand campaign is Spirit of Tasmania’s first creative campaign in partnership with newly appointed agency; Leo Burnett.

Spirit of Tasmania chief executive officer Bernard Dwyer said: “‘Be a spirited traveller’ captured the adventurous side of travellers who liked to travel their ‘own’ way.

This new campaign is all about enhancing the experiences, sights and memories that our passengers, our ‘spirited travellers’, have when travelling with Spirit of Tasmania. Our passengers care as much about the journey as the destination, absorbing every experience that comes their way.

“The spirited traveller is a broad term, yet it encompasses our passengers who have a more adventurous mindset, in particular our growth target markets of families and couples. It was important for this brand refresh to build upon the success surrounding the launch of the newly refurbished Spirit of Tasmania vessels and we are pleased with the creative delivered by Leo Burnett.

“We have projected strong passenger growth, and believe the many interpretations ‘Be a spirited traveller’ can deliver will further enhance our marketing strategy and drive passenger sales in 2017 and beyond.”

Patrick Rowe, general manager of Leo Burnett Melbourne said “Getting to your destination can be just as memorable as the place itself, and there’s nothing more unique than travelling on Spirit of Tasmania. The new campaign will encourage the adventurous-at-heart to come aboard and create unforgettable moments at sea, and in Tasmania.”

The ‘Be a spirited traveller’ campaign is on TV, online and outdoor.




Please login with linkedin to comment

domestic terminal Swithced on Media

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.