Special’s Abigail Dawson Named Enero/BMF’s New Comms Director, As Lu Borges Departs For LA Role

Special’s Abigail Dawson Named Enero/BMF’s New Comms Director, As Lu Borges Departs For LA Role
B&T Magazine
By B&T Magazine



Enero Group has appointed Abigail Dawson (main photo) as its group communications director. It follows Lu Borges move to Los Angeles to become MullenLowe US’ Head of brand and communications.

In her new role, Dawson will be reporting in to Steve McArdle and Wai Kwok, CEOs of BMF and Orchard respectively. She will be responsible for leading both the internal and external communications and brand marketing for multi award-winning creative agency BMF, digital creative agency Orchard as well as the Enero Group globally.

Prior to joining, Dawson was the brand director at independent agency Special Australia, where she led Special’s business development and PR strategy and management.

Dawson brings with her an extensive background in journalism following a three-and-a-half-year stint at trade publication Mumbrella, where she held multiple senior reporting and content roles. During her tenure at Mumbrella, Dawson also curated and led quality conference programs for a range of different industry events including AUNZ’s largest PR and communications conference, CommsCon.

At Enero Group, Dawson replaces Lu Borges, who has been at the helm of BMF’s and the Enero Group’s communications for the past eight years and is relocating to the US, where she will take on the role as Head of Brand and Communications for MullenLowe.

Steve McArdle, CEO at BMF: “In her eight years at BMF, Lu made an exceptional difference not just to our brand but to our culture and our creativity. We wish her nothing but the best as she takes her formidable talents to the USA.

“We are over the moon to have Abby join the BMF family. She has fantastic experience building a great agency brand, deep knowledge of the industry and the natural talent and charisma to help take BMF, Orchard and the Enero Group to the next level.”

Dawson added: “I am absolutely thrilled to be joining the Enero family and working closely with the kind and talented people at BMF, Orchard and Enero.

“For 25 years BMF has been an iconic name in advertising, pushing the boundaries of creativity and delivering some of the most effective work in the world and I can’t wait to contribute to that legacy.”




Please login with linkedin to comment

Abigail Dawson BMF Enero lu borges

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]