Netflix and Smith’s join forces to expand the snacking experience, introducing limited edition flavours.
Aussie snackers will be able to test out the new snacking editions, named after the released Netflix original film Rebel Moon: Part One: A Child of Fire and the sequel Part 2: Scargiver, available on Netflix worldwide on April 19th.
Flavours include Double Crunch Planet Daggus Spicy Chicken Skewers, Veldt Farmhouse Cheese Bread, and Motherworld Feast Roast Beef Garlic and Herb.
The new snacks follow an experience-led campaign advertising Smith’s new partnership with Netflix and Zack Snyder film Rebel Moon via global creative agency Special.
The ‘Smith’s Spud Surveillance’ campaign includes playable format ads that encourage users to join the Netflix Rebel Moon mission as Chip Protectors and become active participants in the film’s intergalactic universe.
“There’s no better streaming/snacking combo than Netflix and chips. With ‘what are you watching?’ the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips”, said Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages at PepsiCo.
CREDITS
Client: Smith’s Chips
Chief marketing officer: Vandita Pandey
Senior Brand Manager: Bridget McBride
Shopper marketing manager: Kristen Muldoon
Innovation manager: Natasha Khan
R&D manager: Tracey Stanbury
R&D senior scientist: Piet Neve
Partner: Netflix
Head of Marketing Partnerships ANZ: Brant Harvey
Creative agency: Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Dave Hartmann
Creatives: Shaun McFarlane& Bella Plush
Creative Technologist: Laurent Marcus
Client services manager: Richard Sweetman
Team lead: Michelle Braslin
Business directors: Molly Dyer
Strategy director: Will Moore
Head of film & content production: Sevda Cemo
Senior producer: Alyce Guy
Senior digital producer: Stacey Szabo
Integrated producer: Will Sealey
Designer: Maggie Webster
Creative services manager: Kristie Dagg
PR managing director: Alex Bryant
Creative strategist: Kate Wilkinson
Media: Trio
Shopper Agency: Platoon
Technical Consultancy: Pilgrim Communications
Director/DOP: Jake Ward
3D and Post Production: Mello Motion
Audio Post: Rumble Studios
