News Corp Australia has launched the ‘$1 Million Dollar Business Booster’ campaign to help support small businesses in South Australia.
The competition, and subsequent campaign (created in-house), gives small businesses in SA the opportunity to share in $1 million in marketing value, predominantly with News Corp assets.
Until Sunday 8 July 2018, businesses with 50 or less full-time employees, including contractors and casual workers, can enter the competition. News Corp is offering five $100,000 and 10 $50,000 print and digital marketing packages.
To promote the campaign, News Corp is investing in print advertising in The Advertiser, Sunday Mail and all Messenger newspapers, digital display on Advertiser.com.au, paid and organic social media, radio spots on Nova91.9 and FIVEaa, a PR campaign, and email communications to clients and through campaign partner organisations.
News Corp South Australia has partnered with Brand SA, Business SA, Motor Traders Association, BNI Adelaide, and Hub39, with each organisation having a guaranteed $50,000 marketing package to be won by one of their members.
The campaign will be complemented with editorial on the economic growth of SA, highlighting the needs and issues facing small business.
Stories will run in The Advertiser, the SA Business Journal and Messenger newspapers, and will be housed online at Advertiser.com.au/smallbusiness.
Ish Davies, managing director of News Corp South Australia, said: “We’ve been helping businesses grow and prosper in South Australia for almost 160 years, and we expect this initiative will help winning business owners reach more of their customers to boost brand engagement, increase sales and achieve their marketing goals.
“This is one of the largest business marketing competitions South Australia has ever seen, and we’re proud to be offering the opportunity for fifteen small businesses to grow their brands and make an impression, through the breadth and depth of News Corp Australia titles.”
Matt Deighton, editor of The Advertiser, said: “This campaign further demonstrates how ‘We’re for small business’, and will provide insights and advice to help small businesses navigate an increasingly competitive and challenging environment.
“News stories will focus on tips, ideas and innovations, issues, research, new products, and services and opportunities to help small businesses survive and thrive.”
Head of solutions, South Australia: Loren Renton
Trade marketing manager, South Australia: Daniel Perotti
Creative services manager, South Australia: Andrew Rose
Campaign manager, South Australia: John Stedman
Content editor, The Advertiser and Sunday Mail: Chris Day
Business editor, The Advertiser and Sunday Mail: Cameron England
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Adobe today launched Adobe CQ (creativity quotient), an evaluation tool designed to measure enterprise creative aptitude and capability across teams and organisations. The persona-based test will help leaders understand how to use creativity, cultivate it and accelerate skills development. Adobe managing director for ANZ Suzanne Steele [feature image] said: “With the exponential growth of technology and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]
Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]
A pivot towards producing digital webinars, podcasts and animations for clients has seen global vid tech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children’s Hospital Foundation. Globally, it has won contracts with […]
Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country. Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected […]
Independent digital marketing agency, Sparro, has today announced the promotion of Key Account Director, Hannah Jones, to General Manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s unique and award-winning culture and expanding the company’s client portfolio. Sparro Co-Founder and Partner, Morris Bryant, said appointing Jones as […]
Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said: “ I am super excited to be a part of the Emotive creative collective. The creative […]
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and product campaigns. Jamie Hollebone, Shopper Media’s Head of Revenue (pictured), says, “The findings indicate that a combination spend on TVC and retail OOH will boost […]