Sorrell’s S4 Boosts Australian Reach With Biztech Acquisition

Sorrell’s S4 Boosts Australian Reach With Biztech Acquisition
SHARE
THIS



Sir Martin Sorrell’s S4 Capital is expanding Australian operations, snapping up Melbourne-based marketing company Biztech.

The deal will see S4 Capital’s MediaMonks merge with Adobe experts Biztech to create a fully integrated content and programmatic operation in Australia as well as Canada.

Sorrell said the acquisition would boost S4’s operations in the APAC region past alongside MightyHive, which he picked up last year for $200 million.

“We are delighted with the proposed deal which will bring the BizTech team to the S4Capital family,” he said.

“Their highly specialised Adobe expertise and close-knit client relationships make BizTech the perfect partner to accelerate our business in Australia and beyond.”

MediaMonks chief executive Victor Knaap said: “Bringing BizTech on board will represent many things for MediaMonks. We will be effectively marrying engineering, design, and content for a new era of creativity.

“But we’re not just broadening our client offer, we’re growing our network that will span from Mexico to Melbourne and welcome a brand-new super crew of Adobe experts.”

BizTech CEO Michael Patishman commented: “We are thrilled to be asked to partner with S 4Capital and launch MediaMonks in new territories in Australia, which offers exciting opportunities for our people and a broader service offering for our clients.”

Headquartered in Melbourne and with offices in Sydney, Toronto, Moscow and Astana, BizTech currently employs 90 staff across its five offices and reports revenues of $15 million.

BizTech’s status as a Gold partner in Adobe’s Solution Partner Programme will allow MediaMonks to expand its digital marketing ecosystem.

Please login with linkedin to comment

BizTech MediaMonks Mightyhive S4 sorrell

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]