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Reading: Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
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B&T > Marketing > Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Marketing

Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign

Staff Writers
Published on: 11th June 2021 at 5:08 PM
Staff Writers
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Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign.

Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images for its Pride Month social media campaign.

Unfold is part of SquareSpace, a company worth US$10 billion, according to TechRadarPro. The Unfold Instagram account has almost a million followers.

When Caruthers asked how much he would be paid to share his work, the artist claims he was told it would just be an ‘organic social feature’.

Caruthers replied, saying that in order to truly support queer artists, you need to pay them for their work.

One of the founders of Unfold, whose name has been covered to protect his privacy in the screenshots Caruthers provided, said in reply: “I strongly disagree with the sentiment that any effort that doesn’t include a dollar sign is exploitive.”

 

View this post on Instagram

 

A post shared by Ryan James Caruthers (@ryanjamescaruthers)

Caruthers’ post calling out the company for not paying artists went viral and has received over 53,000 likes so far. And, the backlash for Unfold was swift. 

Oh man I sure am glad I found out that UNFOLD IS AN EXPLOITATIVE COMPANY THAT NO ONE SHOULD EVER WORK FOR OR SUPPORT! And Unfold Not paying gay artists during pride month? SOUNDS HOMOPHOBIC TO ME!

— Nugu GG Stan (@stanSOLIA) June 9, 2021

https://twitter.com/Guy365Network/status/1402677729447841796

Popular fashion Instagram Diet Prada, which acts as a fashion watchdog, shared Carthuers’ post calling out Unfold, with the software company issuing an apology less than 10 hours later.

 

View this post on Instagram

 

A post shared by Unfold (@unfold)

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TAGGED: Pride Month, Squarespace
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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